New Delhi: Menstrual Hygiene is still a taboo in the country. A 2014 UNICEF report pointed out that in Tamil Nadu, 79% of girls and women were unaware of menstrual hygiene practices. The percentage was 66% in Uttar Pradesh, 56% in Rajasthan, and 51% in West Bengal.
This Menstrual Hygiene Day, Pass the Cup campaign is aimed to overcome this challenge and highlight the importance of good menstrual hygiene using menstrual cups which are also economical and environment friendly.
Celebrities and influencers like Kritika Kamra, Krystle D’souza, Shibani Dandekar, Nusrat Jahan, Shreya Sanghi, Muskan, Lavisha Kalra, Vinni Jain, and many more were seen passing the menstrual cup to each other to help raise awareness about safe menstrual hygiene and the utility of using them.
Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Periods are an absolutely natural phenomenon and women deserve to get access to safe and quality products during those 5 days a month. We must all collectively work towards eliminating any taboo around menstruation in India and normalize the conversation around products like menstrual pads, cups, and tampons.”
Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. The brand’s products are currently available in modern trade, general stores, airports, organized stores across 80+ cities, online at www.peesafe.com, and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.
Since its inception, Pee Safe has diversified into products including Biodegradable Sanitary Pads, Organic Cotton Tampons, Reusable Menstrual Cups, Panty Liners, Natural Intimate Washes, Wipes, and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.