Mumbai: In line with its global sustainability agenda of Performance with Purpose 2025, PepsiCo India continues to transform its product portfolio, announces the launch of Cheetos-Ocean Safari that meets its Global Nutrition guidelines to encourage the consumption of healthier food and beverage products for children.
Cheetos Ocean Safari with the goodness of 3 grains – Whole wheat flour, Corn, Rice and with the benefits of Rice Bran oil having lower saturated fat, will be catering to the growing need of consumers for heathier snacking option for kids. Made with whole wheat flour for wholegrain nutrition, Cheetos Ocean Safari provides approximately 15% of daily wholegrain requirement*per serving. One serve (30g) of Cheetos Ocean Safari provides less than 10% of the recommended daily allowance (RDA) of Sodium and energy, driven from saturated fat for children.
Cheetos Ocean safari is also compliant with PepsiCo’s stringent Global Nutrition guidelines for advertising to children. This is as part of PepsiCo’s commitment on a global basis to advertise to children under 12 only those products that meets PepsiCo’s Global Nutrition Criteria for advertising to children.
“As a responsible food and beverage leader in India we are continuously working towards improving our portfolio to cater to the growing consumer need for heathier products. The new Cheetos – Ocean Safari, made with the goodness of wholegrain and less than 10% RDA for sodium and energy, driven from saturated fat for kids is in line with our global Performance with Purpose (PwP) goals 2025 for reducing sodium and saturated fat levels in our snacks products. Till date we have been successful in reducing 5% to 25% sodium across various variants of our snacks master brands, Lay’s and Kurkure and reduced 15% saturated fat in the entire Lay’s potato chips range. With Cheetos Ocean Safari, also compliant with PepsiCo’s stringent Global Nutrition guidelines for advertising to Children, we continue with the journey of our snacks portfolio transformation in India” said Jagrut Kotecha, Vice President, Snacks Category, PepsiCo India.
Cheetos, the world’s no. 1 snack brand is available in 3 variants, Cheetos Cheese Puffs, Masala Balls and the newly launched variant Ocean Safari. Cheetos Ocean Safari will be available in 4 exciting 3D animation shapes of Dolphin, Shark, Starfish & Octopus, a first in the puffed snacks category. It will be available in Rs 5 and Rs 10 packs distributed through traditional trade in the cities across South and West India.