Mumbai: PepsiCo India has unveiled Red Rock Deli®, the globally loved Australian gourmet snack brand, now crafted in India for consumers seeking premium, mindful snacking. Known for its chef-style flavour layering and elevated texture experience, Red Rock Deli® enters the Indian market with an innovative range made exclusively with sunflower oil and prepared using Baked, Popped and Slow-Cooked Kettle technologies.
The launch lineup features four globally inspired flavours:
- Basil Thai Sweet Chilli (Kettle)
- Olive & Greek Salad (Baked – 40% less fat)
- Cheddar & Parmesan Risotto Style (Baked – 40% less fat)
- Cheese & Korean Buldak (Popped – with veggies)
As Indian consumers increasingly prioritise transparency, ingredient integrity and lighter formats, Red Rock Deli® aims to deliver mindful indulgence without compromising on bold taste. The range offers refined crunch, layered seasonings, lighter textures and globally inspired profiles for a new generation of “gastro-curious” snackers seeking elevated flavour experiences.
At the heart of the brand is its philosophy — Savour the Adventure. Red Rock Deli® brings this to life with a visually rich, cinematic film that dramatizes the journey of flavour discovery through a multi-sensorial, ingredient-first narrative.
Sharing her thoughts on the brand’s debut, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “The launch of Red Rock Deli® is a defining phase in PepsiCo’s journey in India. We are today very proud to bring to the Indian consumer an experience of mindful snacking through cleaner flavours, purposeful choices and thoughtful craftsmanship. By using sunflower oil exclusively across this range, Red Rock Deli® brings together vibrant flavours, uncompromised ingredients and a more considered way to indulge. With three unique technologies – kettle, baked (with 40% less fat) and popped – we are offering the Indian consumer a range that will shape the next chapter of snacking of mindful and intentional indulgence.”
Commenting on the creative vision, Nitin Pradhan, Group Executive Creative Director, Creative Head – Delhi, Leo India, added, “Red Rock Deli® is all about exotic, new flavours in snacking and ‘Savour the Adventure’ is our way of inviting gastronauts into this world of culinary discovery. The idea of treating your taste buds to a deliciously unexpected ride inspired us to build the campaign through a visual fantasy that glorifies the food. The narrative’s drama and score capture the anticipation and suspense of the flavourful notes you discover as you munch — an experience every food connoisseur cherishes.”
Ahead of the formal launch, Red Rock Deli® built intrigue through a wave of creator-led conversations on social media, offering early glimpses into its flavours, inspirations, and crafted textures. With a digital-first, quick-commerce rollout, consumers could instantly try the product as soon as they discovered it—bridging discovery and trial seamlessly.
The brand also curated The Evening Edit, an immersive tasting experience hosted by Chef Kunal Kapur, where chefs, tastemakers and food creators explored the brand’s flavour craftsmanship, global roots and ingredient-driven philosophy.
Red Rock Deli® is now available across leading quick-commerce platforms, reinforcing PepsiCo India’s commitment to crafting differentiated, globally inspired snacking experiences that resonate with modern Indian consumers.
