Mumbai: The Massage Tee from Monte Carlo is the perfect tool to get the perfect massage. Based on the science of reflexology, the Massage Tee pinpoints the exact places needed to be massaged to give you relief from pain and fatigue.
A lot of people choose to go for massages from untrained people who in turn end up hurting more than relieving. The new product by Monte Carlo, The Massage Tee has different pressure points (the dots) colour-coded to make sure there is no chance of error. It is the perfect blend of fashion and human technology – It’s wearable, it’s scalable and it can turn anyone into a master masseur.
Conceptualised by J. Walter Thompson Delhi, the Massage Tee has proven to be fashion with a purpose. Over 120,000 units have been sold since its launch. The t-shirts are available in Monte Carlo stores across India as well as its website.
Speaking about the innovative t-shirt; Mayank Jain; General Manager – Marketing, Monte Carlo said; “At Monte Carlo, we have always believed in fashion with a purpose. The Massage Tee is a perfect reflection of our belief. It is a benchmark – a perfect example of looking good and feeling good.”
Speaking about the inception of the idea, Amit Shankar, Senior VP and ECD, JWT Delhi said; “AT JWT, we believe in devising meaningful creative solutions for our clients. The Massage Tee is a good example of this – An idea that enables growth.”
Credits:
Chief Creative Officer: Senthil Kumar
Sr. Vice President & Executive Business Director: Sridhar Iyer
National Creative Director: Sambit Mohanty
Executive Creative Director: Amit Shankar Sr. Creative Director: Ankur Kalita
Creative Director & Art Director: Divyesh Kansagara
Copywriter: Swati Tyagi
Account Manager: Naman Joshi
