• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, March 5, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Perfetti Van Melle’s Center Fresh launches campaign for mint candy segment; conceptualised by Ogilvy

by Editorial
November 8, 2018
in Brand Stories, Featured
2 min read
Perfetti Van Melle's Center Fresh launches campaign for mint candy segment; conceptualised by Ogilvy

Share Share ShareShare

Mumbai : Perfetti Van Melle India has launched Center Fresh Mints, a unique offering that expands the much-loved Center Fresh brand into the mint candy segment. This new offering with provide the benefit of ‘Instant Fresh Breath’ with unique 3-layer sugar free mints available in a stylish pocket friendly pack. Center Fresh Mints will be available in Peppermint flavor and Strawberry Mint at a price point of Rs.10.

Rajesh Ramakrishnan
Rajesh Ramakrishnan

Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India said, “We see tremendous opportunity for growth with relevant extensions in the Fresh breath need space. Center Fresh Mints brings together the best of our global expertise and innovation with our local insights and experience. I am confident that this launch will strengthen the position of Center Fresh brand in India and help extend its equity to higher price points.”

Rohit Kapoor
Rohit Kapoor

Rohit Kapoor, Director-Marketing, Perfetti Van Melle India said, “We wanted to introduce a truly innovative mint offering under Center Fresh in India specially approaching 2019 when the brand shall be completing 25 years milestone. It’s the first extension of the brand in non-gum segment. Globally we have seen powermints as a category gaining a lot of traction and we would like to develop the category further in India with the launch of Centerfresh Mints.”

The launch is supported with campaign on TV, extensively on Digital medium and visibility tools for retail & modern trade.

Centerfresh Mint launch campaign builds on the insight that you never know when you might come across an opportunity to impress someone and highlights various occasions when you would need instant fresh breath confidence to impress.

Anurag Agnihotri

Commenting on the campaign, Anurag Agnihotri, Executive Creative Director, Ogilvy, said, “The launch campaign for Center Fresh Mints highlights various relatable situations in the lives of today’s youth when you would need instant fresh breath. We have tried to capture these occasions through a hummable, memorable music track.”

Credits:

Client: Center fresh Mints – Perfetti Van Melle

Agency: Ogilvy

Executive Creative Director: Anurag Agnihotri

Group Creative Directors: Shahrukh Irani, Saurabh Dikshit

Senior Creative Director: Saurabh Kulkarni

Copywriter: Garima Pugalia, Divya Kataria

Agency Producer: Vinod Rao

President, Ogilvy North: Kapil Arora

Sr Vice President: Vishwajeet Singh Rana

Management Supervisor: Saksham Kohli

Account Planner: Sarabpreet Bedi

Account Supervisor: Kovid Ummat

Senior Account Executive: Shivoy Ahuja

Tags: Anurag AgnihotriCenter FreshDirector MarketingExecutive Creative DirectorManaging Directormint candy segmentOgilvyPeppermint flavorPerfetti Van Melle IndiaRajesh RamakrishnanRohit KapoorStrawberry Mint

Related Posts

Hershey celebrates women leaders through an innovative HER-SHE digital campaign
Brand Stories

Hershey celebrates women leaders from various walks of life with HER-SHE digital campaign

by Editorial
March 5, 2021
0

Mumbai: Hershey India Pvt Ltd. a part of The Hershey Company, a leading global snacking giant and the largest producer...

Read more
MX TakaTak wins Amazon’s Enterprise AI Award for innovation in the M&E category
Events

MX TakaTak wins Amazon’s Enterprise AI Award for innovation in the M&E category

by Editorial
March 5, 2021
0

Mumbai: AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML...

Read more
Please login to join discussion
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021

Subscribe to Newsletters

Trending

Republic Bangla engages in an innovative marketing campaign for the launch
Featured

Over 35 brands on-board R Bangla ahead of launch

by Editorial
March 4, 2021
0

Mumbai: Republic Media Network's new upcoming channel, R Bangla, gets more than 35 brands onboard even before it goes on-air....

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

March 3, 2021
Dabur launches ‘Vatika Select’ premium range of shampoos

Dabur launches ‘Vatika Select’ premium range of shampoos

March 4, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In