• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, January 22, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Philips Avent & Carat India pay tribute to ‘Mothers’, the unsung heroes of the lockdown

Launch campaign to celebrate the incredible strength that mothers have shown during these trying times

by Editorial
May 21, 2020
in Advertising, Featured
2 min read
Philips Avent & Carat India pay tribute to ‘Mothers’, the unsung heroes of the lockdown
Share Share ShareShare

Philips Avent, in association with Carat, the flagship media agency from the house of Dentsu Aegis Network (DAN) India, has launched its latest digital campaign, #ToughTimesTougherMoms. As one of the best-loved mother-and-childcare brands, Philips Avent has always appreciated how mothers dovetail multiple responsibilities to bring the best for their children and family. And this time too, the brand pays its tribute through this disruptive campaign.

The Covid-19 induced lockdown has certainly pushed our ‘normal’ into a systematic abyss. Responsibilities at home have doubled, sleep cycles have altered, and the norms of social distancing have accrued severe anxiety into our lives, uninvited. Yet, if there is one someone who has continued to put up a brave face throughout the quarantine, it is our mothers. From being their children’s morning alarm to helping them with their homework, from working on office presentations to sanitizing groceries, mothers across the country have surely mastered the ‘act of balance’. They are the unsung heroes of this lockdown and Philips Avent has decided to celebrate these heroes with this special gift.

In this campaign, the brand places the spotlight on real-life mothers who have been the axis of rotation for their children and families during this time. They have not only been excellent caregivers and cheerleaders but have also honed multiple responsibilities at work; and this beautiful video says it all. Narrated by a child, the video is a gentle reminder to all of us to notice our mothers and appreciate them for their unflinching support.

LINK to the film: 

Gulbahar Taurani
Gulbahar Taurani

Gulbahar Taurani, Vice President, Philips Personal Health, Indian Subcontinent said, “Mothers make life better for all of us, everyday. We at Philips Avent wanted to celebrate this spirit of motherhood that has shone brighter than even before during the COVID lockdown and so we created this short film as a token of our gratitude. The beauty of this whole campaign is in its authenticity – the film cast are real mothers living everyday moments at their homes. Entirely self-shot, this film is our way of saying thank you to all the mothers who make life better for us, everyday.”

Rajni Menon
Rajni Menon

Rajni Menon, CEO, Carat India added, “The one-of-a-kind film captures unsung heroes of these times – the ‘Moms’. It is a slice-of-life of how mothers have been keeping their families secure and happy in such times. Indeed, moms are the true warriors. Hence, there was no better way to thank them than by capturing real moms in daily life.”

Tags: #ToughTimesTougherMomsDentsu Aegis NetworkGulbahar Taurani PhilipsPhilips AventPhilips Avent campaignRajni Menon Carat Indiaspirit of motherhood

Related Posts

ET NOW launches an exclusive Union Budget 2021 programming line-up
Featured

ET NOW launches an exclusive Union Budget 2021 programming line-up

by Editorial
January 22, 2021
0

Mumbai: English Business News channel, ET NOW has announced an exclusive programming line-up in the run-up to Union Budget 2021....

Read more
Flags Communications bags communications mandate for SS Innovations, India
Featured

Flags Communications bags communications mandate for SS Innovations, India

by Editorial
January 22, 2021
0

New Delhi-based, Flags Communications has successfully executed the trade and media press launch for SS Innovations - Robot Surgery System...

Read more
TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021
Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

January 21, 2021
Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

January 20, 2021

Subscribe to Newsletters

Trending

Zee Kannada to telecast new serial ‘Sathya’ on 7th December
Featured

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

by Editorial
December 3, 2020
0

Bangalore: Kannada GEC Zee Kannada is all set to telecast 'Sathya' new serial from 7th December at 9:00 PM only...

Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
RepIndia

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

January 22, 2021
Zivame launches 'No Strings Attached with Zivame!' campaign in collaboration with Prashasti Singh

Zivame launches ‘No Strings Attached with Zivame!’ campaign in collaboration with Prashasti Singh

January 22, 2021
Ozone Group announces organisational restructuring with a new leadership team

Ozone Group announces organisational restructuring with a new leadership team

January 20, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.