New Delhi: Pidge, a technology-driven logistics and fulfilment solutions provider, has announced the appointment of Arpit Bansal as Head of Marketing. The appointment comes as Pidge accelerates its brand transformation journey, expands into new categories and strengthens its position in India’s rapidly evolving logistics and last-mile delivery ecosystem.
In his new role, Bansal will lead full-funnel marketing initiatives, oversee product communication and sharpen category positioning, supporting Pidge’s focus on scaling a technology-first logistics platform while building trust with new and existing customers.
Bansal brings over 12 years of cross-industry marketing experience, with leadership roles across Escorts, Sterlite Power, Evalueserve and Paytm. His expertise spans brand building, digital-first growth, integrated communication and driving adoption at scale across sectors including fintech, mobility, digital payments and enterprise solutions.
Commenting on the appointment, Ratnesh Verma, Founder & CEO of Pidge, said, “Marketing at Pidge has always been about more than visibility – it is about building trust in a category where reliability is everything. As we scale our technology, expand our fulfillment network, and work closely with enterprise customers, the role of longitudinal full-funnel marketing becomes even more critical. Arpit’s strategic vision, data-driven mindset, and deep understanding of consumer behavior make him the right leader to amplify our brand and accelerate our next phase of growth. His deep experience across high-growth sectors and his record of building strong, trusted brands aligns closely with Pidge’s mission.”
Sharing his excitement, Arpit Bansal said, “Pidge has already made significant strides in addressing the hardest logistics problems – it is reshaping the category with a strong commitment to trust, reliability, and transparency. I am thrilled to join at such a pivotal phase of growth. My focus will be on creating a differentiated brand experience, building integrated marketing engines, and crafting narratives that highlight Pidge’s disruption. I want to evolve Pidge into one of the most trusted and influential brands in India’s logistics ecosystem.”
Bansal’s appointment underscores Pidge’s continued emphasis on brand credibility, scale and customer-centricity, as the company expands its fulfilment network, enhances its technology stack and deepens partnerships with enterprise customers across India.
