• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Pidilite’s Dr. Fixit unveils new campaign featuring Amitabh Bachchan; created by Ogilvy

by Editorial
December 30, 2020
in Brand Stories, Featured
3 min read
Pidilite's Dr. Fixit unveils new campaign featuring Amitabh Bachchan; created by Ogilvy

Share Share ShareShare

Mumbai : Dr. Fixit, from the house of Pidilite, today unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan, along with an interesting set of aquatic creatures. The TVC urges home owners to avoid taking a shortcut, while constructing their new home and engage in “total waterproofing” with Dr. Fixit, to avoid future cost and damage to their homes.

Dr. Fixit commercials are known to educate Indian consumers about waterproofing while constructing their new homes in their usual light-hearted and humorous fashion. The new campaign stays true to this approach, with Mr. Bachchan bringing his own trademark style and wit to it.

The latest Dr. Fixit campaign addresses the shortcuts in waterproofing that people usually take while constructing their homes. Most people while constructing a new home, leave waterproofing on others, or don’t pay attention towards it and sometimes even consider it as an unnecessary expense. The TVC underlines the fact that skipping waterproofing can cost even more in the long run, because of the damage that leakage and dampness can cause. The TVC draws attention towards how Dr. Fixit “Total Waterproofing” can safeguard your home and your investment; from unforeseen embarrassment in the future.

Most importantly, it urges the consumer to reach out to the Dr. Fixit brand, so that that they can receive the comprehensive “Waterproofing Guide”. This will guide them on waterproofing products and services; in a simple manner.

Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Waterproofing is a category where often a consumer is not fully educated about correct products and solutions. Therefore, people often resort to quick-fix solutions and end up making the mistake of choosing a wrong waterproofing method.  This campaign aims to make people aware about the correct way of waterproofing roofs with Dr. Fixit Roofseal, an elastomeric coating with nano fibres, that protects roofs from water and heat.”

Commenting on the campaign, Piyush Pandey (Chief Creative Officer Worldwide and Executive Chairman India) said, “Humans normally don’t change their behaviour when given lots of information but do so with an insightful and emotional nudge. In this series of interesting TVCs, Ogilvy and Corcoise team have done a fantastic job in providing the nudge through unique aquatic characters and humour.  Mr. Bachchan is at his best, as always.  It definitely makes a person sit up, take notice and reconsider their thinking on water-proofing.”

The campaign constitutes of three films featuring Mr Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts. The TVC shall be aired during IPL season, also on key GEC, news channels and digital platforms.

TVC 1: The film opens with Bachchan playing himself. He is shown standing next to a turtle shell.  “Yahan hain Sharmaji…Sharmaji bahaar aayein na, apne hi log hain,” Mr. Bachchan says. It then showcases Sharmaji’s head popping out of the turtle shell.  Looking at Sharmaji Mr. Bachchan explains that, while constructing his new house he opted for a shortcut and relied on others for waterproofing. He then looks at the camera and appeals to customers to use Dr. Fixit Total waterproofing while constructing your new house or else face embarrassment like Sharma-ji.

TVC 2: The film opens with Mr. Bachchan standing next to Mr. Makhija, a frog, speaking to the camera. Talking to Mr. Makhija, he says, “Makhija ji ne ghar banate waqt laparwahi ki, shortcut liya aur waterproofing nahi ki. Ab Sharma ji apne hi ghar me fudak fudak ke chal rahe hai.” Mr. Bachchan explains that if you don’t use Dr. Fixit while constructing the house, you have to face difficulties like Mr. Makhija and live like a frog in your own house.

TVC 3: The film opens on Mr. Bachchan sitting in a waterlogged house and speaking to the camera, when an octopus’ tentacle creeps up his hand and takes away a cup he is holding. There he introduces ‘Gupta-ji’, an octopus appropriating many household items to catch water leaking from the ceiling. Mr. Bachchan then explains the importance of waterproofing while constructing a new house; otherwise life will be as complicated as Gupta-ji’s.

Credits:

Client – Dr. Fixit Team

Agency: Ogilvy, Mumbai

Creative Team: Piyush Pandey, Sonal Dabral, Talha Bin Mohsin, Mahesh Parab, Arnab Choudhury

Account Management: Vivek Verma, Pranay Merchant, Shraddha Upadhay, Yesha Shah

Production House:  Corcoise Films private limited

Director:  Prasoon Pandey

Producer: Cyrus Pagdiwala

Tags: Amitabh BachchanChief Marketing OfficerOgilvyPidilite IndustriesPidilite's Dr. FixitPiyush PandeyVivek Sharma

Related Posts

Voltas salutes the spirit of self-reliance this Republic Day; releases a DVC featuring young entrepreneurs
Brand Stories

Voltas salutes the spirit of self-reliance this Republic Day; releases a DVC featuring young entrepreneurs

by Editorial
January 25, 2021
0

Mumbai: Voltas Limited, AC Brand from the house of Tata’s, has launched a new digital video commercial (DVC)-#CelebratingASelfReliantFuture. Launched on...

Read more
Laudco Media to handle Digital Duties for Lashika ‘No Harm Skincare’
Advertising

Laudco Media to handle Digital Duties for Lashika ‘No Harm Skincare’

by Editorial
January 25, 2021
0

Lashika, the ‘No Harm Skincare’ brand from Canada has awarded its digital duties to Laudco Media. The mandate involves driving...

Read more
Vishal Gondal, Founder & CEO, GOQii

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

January 23, 2021
Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

January 23, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021

Subscribe to Newsletters

Trending

Mohit Joshi, CEO, Havas Media Group India  
2021

The 4Ps that we will focus on in 2021: Mohit Joshi, Havas Media Group India

by Kalpana Ravi
January 25, 2021
0

The 4Ps that we will focus on in 2021 Mohit Joshi, CEO, Havas Media Group India  PEOPLE Our biggest asset...

Colgate Vedshakti collaborates with sand artist Sudarsan Pattnaik to highlight the link between Oral Health and Overall well-being

Colgate Vedshakti collaborates with sand artist Sudarsan Pattnaik to highlight the link between Oral Health and Overall well-being

January 25, 2021
Senthil Kumar JWT

Milk Mantra appoints ex-Lactalis Sandipan Ghosh as Chief Operating Officer

January 25, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.