Mumbai: Piramal Pharma Limited’s India Consumer Healthcare (ICH) has announced its association with celebrated actress Mrunal Thakur as the new face of its flagship skincare brand, Lacto Calamine®. With a rich legacy of providing effective skincare solutions, Lacto Calamine® continues to solidify its position as a trusted name in skincare with this exciting partnership and the launch of a new multi-media campaign, ‘Oily Skin Hai to Lacto Calamine’.
Known for its versatile benefits, Lacto Calamine® has been a staple in skincare routines for decades, addressing concerns such as oily skin, acne, blemishes, and rashes. The brand’s unique formulation—featuring Kaolin Clay for oil absorption, Zinc Oxide for unclogging pores and preventing pimples, and Glycerin for moisture retention—has earned it a loyal customer base. Available across pharmacies, cosmetics and general stores, modern retail outlets, and e-commerce platforms, Lacto Calamine® is now set to expand its product range and market presence.
Nandini Piramal, Chairperson of Piramal Pharma, shared her enthusiasm about the partnership and the brand’s growth plans, “The Indian skincare industry is growing rapidly, driven by rising consumer awareness and demand for personalized products. To meet these evolving needs, Lacto Calamine has expanded from its iconic lotion to a full skincare range with over 20 new products. With Mrunal Thakur as our new brand ambassador, we’re reinforcing our commitment to build a credible and relevant brand. Her association, combined with our expanded range of sunscreens and face washes, will help us connect with a wider audience and strengthen our position as a trusted skincare brand. Known for her versatility and radiant presence, Mrunal will play a key role in introducing our new products and increasing the brand’s visibility across diverse consumer groups.”
The new campaign aims to position Lacto Calamine® as the go-to solution for oily skin concerns, leveraging the actress’s widespread appeal. Over the next 18-24 months, the brand plans to accelerate its presence on e-commerce platforms and in retail outlets, ensuring better accessibility and variety for its customers.
Expressing her thoughts on joining the Lacto Calamine® family, Mrunal Thakur said, “I am honored to partner with a brand that has earned the trust of generations for its reliable skincare solutions. Lacto Calamine’s blend of innovation and authenticity truly reflects my own values when it comes to beauty. I’m excited to introduce these thoughtfully crafted products to a wider audience and inspire confidence in women by promoting healthy, radiant skin.”
