Mumbai: Platinum Days of Love in its new digital campaign #RiseInLove tells you that love doesn’t have to be all that. Rare is that love which pushes you to fulfil your deepest ambitions, tear down the walls of insecurity and self-imposed inhibitions – it brings you to your own attention so you can change your life, and become more.
The campaign is supported by a digital film which was released on 1st May – a day also celebrated as “Couple appreciation Day”. Developed and conceptualized by Denstu WebChutney, the film captures a sensitive situation in a couple’s life where ego can easily prop up to take the driver’s seat.
Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said, “Falling in love consistently has been described as this state of mind where one is expected to lose a sense of self. Modern couples today want to experience a love that not only helps them grow but also flourish. A love that doesn’t dwarf individual aspiration and ability rather elevates you to accomplish more in life – and that’s a rare kind of love”.
Commenting on this partnership, Pravin Sutar, Executive Creative Director, DentsuWebchutney said, “As the dynamic of the modern Indian relationship evolves within the Zeitgeist, Platinum Days Of Love has successfully been able to juxtapose an individual’s latent aspirational facade in contest with their ego. Through this script, we showed how two individuals who love each other can grow exponentially when one another’s sacrifices are appreciated for the collective growth of the relationship. Sometimes a simple thank you can make your relationship stronger and build a deeper connection”.
The campaign also launches with it a collection of 6 curated Platinum Couple Bands especially for couples to celebrate and mark this day of love. Every design in this collection is crafted as a pair, for him and her, striking a balance between masculine and feminine design sensibilities, yet connecting them through a singular design expression of love.
This campaign also comes at a time when PGI India kicks off its 4th edition of the ‘Platinum Season of Love’ campaign from May 17 to June 16. An instore conversion program that brings with it extraordinary offers and rewards for consumers and an incredible platinum experience instore with a wide range of platinum jewellery to choose from.