Mumbai : Leading Indian digital entertainment company Pocket Aces’ food channel, Gobble, in collaboration with Dewar’s scotch, presents a brand new food show, ‘You Got Chef’d!’. Releasing on Thursday, 20th December, this show features some of India’s most popular faces: Rannvijay Singha, Mithila Palkar, Shibani Dandekar, Sumeet Vyas and Dhruv Sehgal cooking street-style versions of their favourite dishes against celebrity chef Kelvin Cheung’s gourmet versions. All this over some banter, delicious food and a perfect cocktail pairing!
The vibe of ‘You Got Chef’d! is classy and relaxed, interlaced with tons of chemistry between the chef and the influencer – playing on the idea that two cooks are better than one, keeping Dewar’s tagline “Double Is Better” as the central theme. The show follows Kelvin as he invites each 5 of his guests over 5 episodes, to prepare a popular dish matching with the theme of the night, while he cooks up the gourmet version of the same dish. With lots of easy conversation and laughter thrown in, there’s never a dull moment. Each episode wraps with with a food tasting, accompanied by a unique cocktail, concocted by Dewar’s Brand Ambassador, Ernest Reid.
Commenting on the show, Sonalika Mehra, Head of Gobble says, “It was exciting to work with the Dewar’s team to reinvent the popular celebrity-food show format to make it snackable and fast paced – which is crucial for digital audiences. It is a common perception that food content is watched by older audiences, but our data tells us that this is not true at all! Food (and drinks!) is a huge currency for the millenials. We have a simple thumb rule while creating content: to make it shareable and relatable, and we’ve applied this to ‘You Got Chef’d!’ as well – for example, in addition to the episodes, we are releasing a lot of engaging marketing content specifically designed to garner top-of-mind recall for the series and Dewar’s.”
Vishwanath Shetty, Vice President of Sales and Brand Solutions adds, “Gobble reaches over 20 million people weekly, which is higher than most TV channels out there! ‘You Got Chef’d!’ is a lifestyle food show which is leveraging the millennials’ love for food and drinking. We are confident that it will drive conversation, engagement, and ROI for our brand partner Dewar’s.”
Commenting on the partnership with Gobble, Anshuman Goenka, Bacardi India Marketing Head & Whisky Head AMEA said, “As the custodians of brand Dewar’s, we are very excited to partner with the Gobble team at Pocket Aces on ‘You’ve Got Chef’d!’. This unique series showcases Chef Kelvin and a popular foodie trying their hand at some interesting gourmet street food dishes, paired with the perfect cocktails with double aged Dewar’s Scotch. This new format perfectly weaves the growing consumer trend towards gourmet street food and quirky whisky cocktails to go with each dish. Dewar’s Scotch has a unique proposition – it is Double Aged which makes it extra smooth, and we felt the pairing of two completely different people in the food world really brought alive our positioning of ‘Double is Better’.”
The show resumes with the second episode featuring Mithila Palkar on Thursday, 3rd January 2019.