Chennai based Podhigai Ads has won tender for display of advertisements at Moore Market Complex interior for period of 3 years.
The Moore Market Complex Or Dr.M.GR Chennai Central Suburban Terminal (MASS), is a commercial complex and railway terminus for the Chennai Suburban Railway System, Situated in Park Town in Chennai. The name Moore Market comes from a market that used to exist at the site , before this station was constructed as part of Chennai Central Station Expansion. The station caters to about 330 train services daily and is used by an average of 90 Lakhs passengers every month. It’s the largest and busiest suburban railway station in Chennai and third busiest suburban rail system in India after Mumbai and Kolkata. Trains daily start at 4.00am run till midnight and connect important routes of Chennai to Tiruvallur, Chennai to Arakkonam, Chennai to Tiruttani & Chennai to Gummidipoondi.
The installation work of advertising displays at various strategical locations in concourse area has been completed which have high visibility and engagement proposition. This is an effective medium to reach mass audience. Many advertisers have shown interest and already booked the space placing their advertisement.
Amit Kanani – National Head Sales says “Chennai OOH advertising is witnessing a robust rebound in terms of interest and demand for quality ad space by advertisers in recent times, which is complemented news of The Greater Chennai Corporation looking to amend the Chennai City Municipal Corporation (CCMC) Act that will also allow for seamless regulation of outdoor advertising in the city paving the way for more organized & structured Media available for the clients. The acquisition of ad rights display at Moore Market Complex Railway Station from Indian Railways has come at the right time for us when the OOH dynamics are improving quickly around us. In an ever-evolving OOH advertising space, the measurability of the campaign plays a vital role & this media would hit the right chord with that requirement. We are thrilled to offer our clients an uninterrupted and hassle-free experience for showcasing their brands to the most captive audience in a controlled environment.”
Praveen Kumar – Chief Manager – Business Development and Acquisition says “we have picked up a prominent media sites at Moore Market Complex railway station terminus that will command significant advertising interest cutting across brand categories We look forward to working with regional, national and international brands to deliver high-impact advertising in a culturally and commercially vibrant city. Our decision is greatly influenced by the support and interest shown by our own clients. Now with the railway travel restored to normalcy, this is going to be a great opportunity for the brands to reach out to their target audience by ad placements on these prominent media. The potential is huge.”