Podhigai Ads announced that it has won the exclusive Kochi Metro train branding rights for seven years.
On winning the mandate, the agency stated, “Kochi is a financial, commercial, and industrial capital city of Kerala. It is a financial, commercial, and industrial capital city of Kerala. Overall, it contributes between 15 to 20pc Kerala’s GDP.”
Amit Kanani, Sales Head – Revenue & Asset Acquisitions said, “Podhigai Ads, one of the largest and well-integrated media firm is very bullish and highly positive with Kochi Metro Train advertising rights and it is crucial addition in our portfolio. We have always strived to create value and bring interesting media proposition to our clientele giving them opportunity to target the audience and monetize the campaign to its fullest potential.”
Praveen Kumar, Regional Head – South said, “Kochi Metro Train as a media vehicle has huge scope for diversely creative and large format opportunities, visible to millions every month. With the aid of highly creative, colourful and illustrative design formats and in-depth detailing, this medium can cover every aspect of a client’s requirement. Almost all categories of products are suitable for metro branding due to its advantage of mass exposure.”
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