Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a study on Top Ads of involving 34000 panel homes across the country for week 16.
The survey unveils results of brands under three broad categories namely most watched ads, most aired ads and the most liked ads. The research also gives us a clear picture with the comparative study of the performance of the brands in week 16 against week 15.
Looking In to the Most aired category, Congress Party retains its leadership position followed by Bharatya Janata Party in second position. Dettol Antiseptic liquid hanged on to 3rd place followed by new entrant Dettol Toilet Soaps in 4th place. Santoor Sandaland Turmeric is seen dropping to 5th place from 2nd place in previous week. Its obvious that Telugu Desam party is seen exiting thelist for most aired ads category in Week 16.
Chrome Optimal+ study shows that Online shopping Brand Amazon retains its top position in Most Watched Category in week 16, followed by new entrant Pampers in second position. New player Tide Plus ramped up and occupies 3rd position while ToothPaste Brand Sensodyne drops to 4th place from 3rd place in previous week followed by Lifebouy in 5th position. Whereas Brands like Frooti and Swiggy exited from the list in this week.
The most liked category is being led by Automobile brand Bajaj followed by new player Cadbury Fuse in second spot. The third and fourth spot is seen occupied by fresh entries Axe Signature Ticket and KWLTY WLS Cadbury Gems Burst while the 5th place is acquired by Cake brand Amul Cake Magic. Brands like Frooti, Rasna Desi Masala, Ariel and Zomato fails to retain their position and dropped out from the list in week 16.