With social distancing in place, economies being reopened, and life adapting to the new normal, brands are exploring creative ways to keep their audience engaged. Home isolation has inspired people to maintain their social connections in real-time through the power of digital. According to Nielsen studies, the consumption of video content by home-bound customers has increased to 60%, globally! Live Streaming is one such popular feature that struck gold due to its transparency and ability to get intimate with the audience.
Presenting six reasons to use Live Streaming in Influencer Marketing:
- Spontaneity Attracts Audience
The digital world is filled with near-perfect content, often raising doubts about authenticity. Live Streams eliminate this perpetual concern as they are genuine and take place in front of you. Also, this format enables people to witness the events unfold and interact at every milestone, as opposed to a 30-second television commercial that is scripted from the start. Being spontaneous means real-time conversations, allowing customers to immerse themselves with the brand and have meaningful experiences.
- Connect With Famous Stars
The thrill of having a celebrity like your Instagram post or reply to your tweet is priceless. This excitement is doubled when they interact with you, LIVE, on a first-name and regular basis. As emotions trigger emotions, your voice and love for that personality are taken center stage and recognized by the digital world. This is followed by a sense of pride giving you another reason to keep engaging with your favorite hero, increasing the demand for the event’s Live Streaming.
- It’s Cost-Effective Marketing
Conventional/ traditional modes of video marketing are expensive as it factors in the booking of a studio, hiring of manpower, and using a high-definition camera and professional lighting. With Live Streaming, you can cut down on your marketing budget drastically as it requires only a smartphone and a stable internet connection. And what’s more? It is quarantine friendly!
- Grow Your Audience Organically
Loyal fans look for every opportunity to connect with influencers. Live Streaming plays an instrumental role in forming a community as users interact with not only the brand/ celebrity but also like-minded individuals. This helps in building trust within a group that is accepting and eager to endorse recommendations without a second thought- be it a product or company, as a whole.
- Hello From the Unfiltered Side
The little imperfections you showcase only makes you human. Consumers have proven to vouch for those products which are relatable by nature. As Live Streaming is dynamic, raw, and unedited, being true to your core base helps in securing their approval. They also help to clear the confusion, through the influencer-initiated live chats, discussions, and debates.
- Measure Your Results
It’s hard to measure the ROI of influencer marketing. This is because the current value of the investment depends on factors that are not tangible. Live Streams are measurable in the form of likes, shares, comments, and recorded feedback. Offering valuable insights that showcase the updated state of consumers, they help to only optimize your marketing campaigns in real-time.
Live Streaming is the next big thing in video marketing. Creating fresh content is now possible by keeping an eye on the latest trends and proving to be relevant for your evolving consumer base. From utilizing popular influencers to fostering customer-centric relationships in no time, there are endless possibilities to maximize your organic reach and strengthen your online presence.
Authored Article by Kajal Kothari, Co-Founder, FreshBox Media.