Chennai : Vikatan Group, Tamilnadu’s leading media group with a diversified presence across Magazines, Digital, TV Content, Youtube, Events, Awards & Activations, has roped in Prabhu Sankar as the National Head for its Activations division. Ananda Vikatan Cinema Awards are not only the most credible and coveted awards by the Tamil Film fraternity, but also easily the most celebrated brand property by the advertisers. In addition, Ananda Vikatan Nambikkai Awards, Aval Vikatan Women Awards, and Nanayam Vikatan Business Star Awards are some of the other key brand properties of the Vikatan Group.
Prabhu has been associated with Radio Mirchi Chennai from 2015 and has been instrumental in bringing in new events/IPs leading to the doubling of business in the past four years. Prabhu started his career in telecom and brings with him an experience of 11 years in the media industry that spans across radio, print, television, and activation.
Vikatan Group publishes the leading Tamil weekly Magazines – Ananda Vikatan, Junior Vikatan, Aval Vikatan – besides a portfolio of Special Interest Magazines such as Nanayam Vikatan, Pasumai Vikatan, Sakthi Vikatan, Chutti Vikatan, and Motor Vikatan amongst others. Besides large properties like Awards, Vikatan Group conducts many engagement activities across TN connecting brands to the readers in an engaging platform. The Activation Team of Vikatan Group conducts over 100 plus events & activations such as Aval Jolly Day, Nanayam Vikatan Investor Advisory Programs, Sakthi Yatra, Pasumai Vikatan Expo, and Chutti Vikatan Know Your District Quiz contests across various districts and cities of Tamil Nadu.
Started as an anniversary celebration of Aval Vikatan Magazine in 1999, Aval Vikatan Jolly day is continuously running as an engagement platform bringing Readers and Brands together. Over the last 20 years, Aval Jolly day, a fun-filled one day activity exclusively for our women readers, has served as an alternative entertainment platform to the women of TN across various cities and towns of TN. Similarly Nanayam Vikatan, our personal finance magazine in Tamil, conducts Investor Advisory Programs connecting BFSI companies and readers across TN. In a first for a Tamil Magazine, Nanayam Vikatan conducted a one-day ‘Startup Workshop’ recently partnering with IIT Madras.
Commenting on his appointment, Mr. Prabhu Sankar said, “With a legacy of 93 years, Vikatan Group has been a pioneer in the media space. I’m very excited to join the Vikatan group that is on a threshold of chalking out a new growth trajectory for events & activations. Increasingly, Clients and Brands are seeking direct engagements with their end customers. With strong brand events such as Aval Jolly Day and Nanayam Vikatan Investor Advisory Programs at the ground level and the coveted televised award properties such as Aval Vikatan Awards, Ananda Vikatan Cinema Awards & Nambikkai Awards, I’m sure Vikatan Group is well poised to meet the varied requirements of advertisers.”
Mr. N.S. Easwaran said, “With Prabhu’s appointment we have now consolidated the entire Events vertical under his leadership. Prabhu will be responsible to engage with our teams pan India and ensure we give maximum Return-On-Experience and ROI to our clients by solving their problem statement while helping them connect with their target audience more effectively through our diverse engagement platforms.”
Mr. B. Srinivasan, MD of Vikatan Group, said that Prabhu brings in a wealth of expertise and brand knowledge in the Activations space. “Vikatan has been a trend setter & pioneer in many ways through Events & Activations and providing the much required engagement platform for our readers through curated content & brand integration. Advertisers trust Vikatan Group primarily because of its reach and capability to curate programs & events even in the remotest areas of TN. With the start of the new financial year, we have chalked out an aggressive Events calendar and planning to launch few new award properties. With Prabhu coming on board, Vikatan Activations is poised to take off to new heights.”