Monday, May 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

Prasar Bharati to work for Largest width of coverage of DD & AIR : Arun Jaitley

by MN4U Bureau
May 7, 2015
in Events, Featured
Reading Time: 2 mins read
A A

Share Share ShareShare

New Delhi : Emphasising on objectivity in news, Union Minister Arun Jaitley today said while there is a deluge of channels with “anchor-driven” content, there is still a huge space to cater to audience which is starving for “facts” and coverage of events outside the national capital.

The Information and Broadcasting Minister, who was speaking at an event where he launched the DD News mobile app, said it is one of the agendas of Prasar Bharati, Doordarshan and All India Radio to have the largest width of coverage and give facts.

“Even though we have been flooded with channels, newspapers, the news available is of events which the concerned channels or the anchors or editors consider to be news. There is a vast amount of activity taking place in the country and all over,” Jaitley said.

He stressed that objective news should never be a casualty.

He added that while there is a value for “competitive news” or “anchor-driven news”, there is also a huge space and “almost a starvation” for just knowing the facts.

In this situation, he said, the viewer has to change his habits. There is need to know about the world, politics, economy and what is happening all over India, which is not just Lutyens’ Delhi, Jaitley said.

“Therefore I find it is a combination of the anchor- driven news channels where news is confined to what happened in Lutyens’ Delhi, there is a place for that. Obviously, you have to tune into that. At the same time, if you want to know the vast news of what is happening all over, a few minutes of watching BBC, few minutes Doordarshan, gives at least me, a much bigger picture,” Jaitley said.

Speaking about Prasar Bharati apps, he said their capability would depend on objectivity and constant updating. News these days is important, till the next important event happens, he said.

Referring to the e-book ‘India 2015’, which he also launched, Jaitley said it is almost an encyclopedia. An e-book of the I&B ministry was also unveiled.

Minister of State for I&B Rajyavardhan Rathore, I&B secretary Bimal Julka and Prasar Bharati CEO Jawhar Sircar were among those present at the event.

Tags: AIRAll India RadioArun JaitelyBimal JulkaDD News Mobile appDoordarshane-book India 2015Jawahar SircarPrasar BharatiPrasar Bharati appRajyavardhan Singh Rathore

RECENT POSTS

Sony
Events

Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category

May 2, 2026
0

New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...

Read moreDetails
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Events

Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi

April 29, 2026
0

Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...

Read moreDetails
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Events

Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28

April 17, 2026
0

Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...

Read moreDetails
Happiest Places to Work launches India’s first workplace happiness awards
Events

Happiest Places to Work launches India’s first workplace happiness awards

April 15, 2026
0

Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...

Read moreDetails
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Events

Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore

March 30, 2026
0

Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...

Read moreDetails
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Events

Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report

March 27, 2026
0

Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...

Read moreDetails

LATEST NEWS

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
Praveen Nagar

Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)

May 2, 2026

ANALYSIS

Netflix Set to Capture Nearly 10% of Global CTV Ad Spend by 2027: WARC Media
Analysis

Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC

May 1, 2026
0

Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...

PEOPLE

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business
People

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Deep Chhabra as Head – Strategy & New...

MARKETING

Sprect Raises
Marketing

Sprect Raises ₹2 Crore from Subhkam Ventures to Expand C2C Knowledge Marketplace

May 2, 2026
0

Mumbai-based startup Sprect, a consumer-to-consumer (C2C) knowledge marketplace founded by Vishal Rupani, has raised ₹2 crore in funding from Subhkam Ventures. The fresh...

Subscribe to Newsletters

ADVERTISING

The Womb
Advertising

The Womb, McCann India Secure Global Grand Wins at 2025 Effie Best of the Best Awards

May 2, 2026
0

Mumbai: Indian agencies The Womb and McCann India have emerged as Global Grand winners at the 2025 Global Best of...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

Cross-Screen Impact: CTV and DOOH
Authors Corner

Cross-Screen Impact: CTV and DOOH

May 2, 2026
0

For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati

MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati

May 2, 2026
Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
Praveen Nagar

Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)

May 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.