Monday, March 16, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

Prasar Bharati to work for Largest width of coverage of DD & AIR : Arun Jaitley

by MN4U Bureau
May 7, 2015
in Events, Featured
Reading Time: 2 mins read
A A

Share Share ShareShare

New Delhi : Emphasising on objectivity in news, Union Minister Arun Jaitley today said while there is a deluge of channels with “anchor-driven” content, there is still a huge space to cater to audience which is starving for “facts” and coverage of events outside the national capital.

The Information and Broadcasting Minister, who was speaking at an event where he launched the DD News mobile app, said it is one of the agendas of Prasar Bharati, Doordarshan and All India Radio to have the largest width of coverage and give facts.

“Even though we have been flooded with channels, newspapers, the news available is of events which the concerned channels or the anchors or editors consider to be news. There is a vast amount of activity taking place in the country and all over,” Jaitley said.

He stressed that objective news should never be a casualty.

He added that while there is a value for “competitive news” or “anchor-driven news”, there is also a huge space and “almost a starvation” for just knowing the facts.

In this situation, he said, the viewer has to change his habits. There is need to know about the world, politics, economy and what is happening all over India, which is not just Lutyens’ Delhi, Jaitley said.

“Therefore I find it is a combination of the anchor- driven news channels where news is confined to what happened in Lutyens’ Delhi, there is a place for that. Obviously, you have to tune into that. At the same time, if you want to know the vast news of what is happening all over, a few minutes of watching BBC, few minutes Doordarshan, gives at least me, a much bigger picture,” Jaitley said.

Speaking about Prasar Bharati apps, he said their capability would depend on objectivity and constant updating. News these days is important, till the next important event happens, he said.

Referring to the e-book ‘India 2015’, which he also launched, Jaitley said it is almost an encyclopedia. An e-book of the I&B ministry was also unveiled.

Minister of State for I&B Rajyavardhan Rathore, I&B secretary Bimal Julka and Prasar Bharati CEO Jawhar Sircar were among those present at the event.

Tags: AIRAll India RadioArun JaitelyBimal JulkaDD News Mobile appDoordarshane-book India 2015Jawahar SircarPrasar BharatiPrasar Bharati appRajyavardhan Singh Rathore

RECENT POSTS

59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report
Events

59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report

March 12, 2026
0

Mumbai: EY-Parthenon and BookMyShow have released a report titled ‘Beyond Attention. Into Immersion’, highlighting the rapid rise of experiential marketing...

Read moreDetails
Asianet Television Awards 2026 celebrates women with ‘She is the Colour’ theme
Events

Asianet Television Awards 2026 celebrates women with ‘She is the Colour’ theme

March 11, 2026
0

Mumbai: Asianet Television Awards 2026 celebrated excellence in Malayalam television with a special focus on women empowerment this year. The...

Read moreDetails
Super Chennai unveils ‘Super Chennai Manifesto 2026’ to build a global, resilient and future-ready city
Events

Super Chennai unveils ‘Super Chennai Manifesto 2026’ to build a global, resilient and future-ready city

March 6, 2026
0

Mumbai: Super Chennai, a citizen-led city branding and civic engagement movement, has unveiled the Super Chennai Manifesto 2026, a comprehensive...

Read moreDetails
Aruna Sairam headlines the inaugural Super Chennai Arattai and is honoured as ‘Icon of the Month’
Events

Aruna Sairam headlines the inaugural Super Chennai Arattai and is honoured as ‘Icon of the Month’

March 2, 2026
0

Chennai: The inaugural edition of ‘Super Chennai Arattai’ brought together music lovers and cultural enthusiasts for an intimate interaction with...

Read moreDetails
Wizcraft Entertainment Agency launches ‘Talent For All’ global talent sourcing & booking division
Events

Wizcraft Entertainment Agency launches ‘Talent For All’ global talent sourcing & booking division

March 2, 2026
0

Mumbai: Wizcraft Entertainment Agency has announced the launch of Talent For All (TFA), a new global business division focused on...

Read moreDetails
NDTV Good Times brings A.R. Rahman’s first-ever Rajasthan performance to Jaipur
Events

NDTV Good Times brings A.R. Rahman’s first-ever Rajasthan performance to Jaipur

February 24, 2026
0

Mumbai: After the resounding success of his Delhi concert last December, A.R. Rahman is set to make history with his...

Read moreDetails

LATEST NEWS

JioStar tilts pricing towards bouquets as channel MRPs surge in new RIO

Jiostar India obtains an interim order against Absolute Legends Sports from the Delhi High Court

March 16, 2026
Primus Partners appoints Neelu Khatri as Independent Director

Primus Partners appoints Neelu Khatri as Independent Director

March 16, 2026

ANALYSIS

Women drive 70–85% of purchase decisions across categories, emerging as India’s key consumer force: ‘The Paradox of Influence’ Report
Analysis

Women drive 70–85% of purchase decisions across categories, emerging as India’s key consumer force: ‘The Paradox of Influence’ Report

March 16, 2026
0

Mumbai: HerKey, in association with Havas Creative India, the creative agency of Havas India, has unveiled a new cross-industry report...

PEOPLE

Primus Partners appoints Neelu Khatri as Independent Director
People

Primus Partners appoints Neelu Khatri as Independent Director

March 16, 2026
0

New Delhi: Primus Partners has appointed Neelu Khatri, former co-founder of Akasa Air, as an Independent Director, strengthening the firm’s...

MARKETING

Zaheer Khan joins Antwerp Anchors as co-owner ahead of EUT20 Belgium Cricket League debut
Marketing

Zaheer Khan joins Antwerp Anchors as co-owner ahead of EUT20 Belgium Cricket League debut

March 16, 2026
0

Mumbai: Former India fast bowling legend and World Cup winner Zaheer Khan has joined Antwerp Anchors as a co-owner, marking...

Subscribe to Newsletters

ADVERTISING

Audi India appoints Wondrlab as Brand Communication Partner
Advertising

Audi India appoints Wondrlab as Brand Communication Partner

March 16, 2026
0

Mumbai: Wondrlab, India’s platform-first marketing network, has been appointed as the brand communication partner for Audi India following a competitive...

PRINT

Three Tata Brands among Top 20 of ‘India’s Most Consumer-Focused Brands’ list, Samsung leads list for Consumer Electronics: TRA Research
Print

Hindustan Times overtakes Times of India in Media Trust Rankings in TRA’s Brand Trust Report 2026

March 11, 2026
0

Mumbai: TRA Research has released the latest edition of the Brand Trust Report 2026, highlighting a notable shift in India’s...

AUTHOR'S CORNER

The Rising Tide: India’s Three Sutras as a Compass for the AI Age
Authors Corner

The Rising Tide: India’s Three Sutras as a Compass for the AI Age

March 16, 2026
0

The global AI discourse is no longer speculative. it is accelerating. Recent commentary from Matt Shumer, CEO of Otherside AI,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

OM Bhakti awards public relations mandate to Value 360 Communications

OM Bhakti awards public relations mandate to Value 360 Communications

March 16, 2026
JioStar tilts pricing towards bouquets as channel MRPs surge in new RIO

Jiostar India obtains an interim order against Absolute Legends Sports from the Delhi High Court

March 16, 2026
Primus Partners appoints Neelu Khatri as Independent Director

Primus Partners appoints Neelu Khatri as Independent Director

March 16, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.