Mumbai: GroupM has named Prayrak Mehra to a new strategic role, effective November 2024, with an expanded focus on programmatic advertising and digital media activation.
Announcing the new position on his LinkedIn handle, Prayrak shared, “I’m happy to share that I’m starting a new position as Associate Director – Digital Media Activation at GroupM!”
Leveraging his extensive expertise in media planning and strategy, client management, digital operations, data governance, and quality assurance, Mehra aims to drive innovative, data-driven marketing solutions for the company’s diverse client portfolio.
With over a decade of experience in the digital media landscape, Mehra is well-positioned to lead GroupM’s efforts in transforming programmatic and digital media activation initiatives. His career spans notable tenures at organizations including Assembly Global, Publicis Sapient, Dentsu International, Gambling.com Group, EY, Google, Novosol, Hike, DigiVive Services, and Benetton Group, where he contributed to the success of numerous high-impact campaigns and marketing strategies.
With Mehra at the helm of programmatic and digital media activation, GroupM aims to strengthen its leadership position in the industry, leveraging advanced technologies and insights to redefine the future of advertising.
