Mumbai: Pregakem, a pregnancy detection kit brand primarily focuses on Khush Khabri that one gets on discovering Parenthood. Their prime focus is that pregnancy is a two-way street and both the partners should be in it together.
The campaign featuring a dumb and deaf couple focuses on the happiness that one gets on discovering that they are pregnant and how the stereotype fear takes over their mind as to what if their child will also be like them, and then how the pregnant couple decide to accept it and take an oath on whatever the consequences may be, their love for their child will not change.
The film ends to breaking the stereotype which comes to show that when happiness touches your heart you do not need words to describe them. The campaign has been conceptualised and executed by Monk Media Network and Anvis Digital.
Link to video:
Client: Alkem Heath Care
Agency: Anvis Digital Pvt. Ltd.
Concept: Shabaz Malik & Jiten Khemani
Production Company: Monk Media Network
Written & Directed: Ashish Patkar
DOP: Aditya Kapur
Dialogues: Faaizah Husain
Editor : Rupesh Ovhal
Producer : Charvi Mahalwar
Production Manager : Tejas Gangurde
Production Assistant : Prashant Redeker
Art Director : Kristel Dias
Hair & Make Up : Dushyant Shejale
Wardrobe Stylist : Karthik Rafique