Wins Consultancy of the Year – India and South Asia at the Public Affairs Gold Standard Awards 2017
GBM’s Back to Work campaign for Medela wins World’s Best Campaign – Healthcare and Keep India Smiling campaign for Colgate wins World’s Best Campaign – CSR at ICCO Global Awards
Gurgaon: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that has been pushing boundaries for 25 years and delivering integrated communications services to some of the best global and Indian companies, continued its winning streak by bagging three awards at prestigious international forums. Genesis Burson-Marsteller was named the Consultancy of the Year – India and South Asia at the Public Affairs Gold Standard Awards 2017, held in Hong Kong on November 30. The consultancy also won the ICCO World’s Best Campaign Awards for its Back to Work campaign for Medela in the Healthcare category and for its Keep India Smiling campaign for Colgate-Palmolive (India) Ltd. The ICCO Global Awards were held a day earlier on November 29 in London.
Coveted by PR trade associations representing 55 countries worldwide, ICCO Global Awards recognize excellence and effectiveness in PR at the global level, while the Public Affairs Gold Standard Awards recognize communications and public affairs professionals operating across Asia Pacific and the Middle East.
Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller, said “Winning at such prestigious platforms is a testament to our 25 years of pushing boundaries of communication—whether it is for our clients, the industry, our people or the community at large. Our win as the Consultancy of the Year – India and South Asia at the Public Affairs Gold Standard Awards is a true reflection of our team’s collective hard work and integrated approach towards delivering award-winning work. Our campaigns for Medela and Colgate have won several awards and accolades for us this year, and to win at the global level is extremely gratifying. We are truly proud of the work done by the teams. Congratulations all!”
Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited, said, “Colgate’s goal to ‘Keep India Smiling’ through our annual Oral Health Month programme, run in partnership with the Indian Dental Association, has helped promote good oral hygiene across the country and enabled 30 million free dental check-ups. We are pleased to know that the effort has won Genesis Burson-Marsteller the ICCO Global Awards and congratulate them.”
Vishwanath Kannan, Marketing Manager, Medela India, commented on winning at the ICCO Global Awards “We are extremely happy to be recognized for our work at this coveted platform. At Medela, we strongly believe that breastfeeding is the best feeding and has endless benefits for the mother and baby. The Back to Work campaign is at the core of our vision and mission of supporting mothers in their breastfeeding journey through our research and evidence-based products. We have been empowering mothers across the world to initiate and sustain breastfeeding while maintaining work-life balance. We would like to thank the esteemed jury for recognising our efforts and initiatives in helping mothers take the breastfeeding decision.”
Recently, Genesis Burson-Marsteller also won the coveted India Consultancy of the Year at the SABRE Asia Pacific Awards, while Prema Sagar, Vice Chair, Asia Pacific for Burson-Marsteller and Founder/Principal, Genesis Burson-Marsteller, was conferred the prestigious Outstanding Individual Achievement SABRE award for her contribution to the industry. The consultancy also won three Gold awards for its campaigns at the SABRE Asia-Pacific 2017 held in Hong Kong in September 2017. Genesis Burson-Marsteller’s Back to Work campaign for Medela India was ranked 9th among the Top 40 campaigns at the Global SABRE Awards 2017.