Award won for ‘Best Original Music Composition’ for the Tata Sky Emergency Top Up ad
Mumbai: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has won a Gold at the PromaxBDA India Awards for an ad film made for Tata Sky – India’s leading content distribution platform providing Pay TV and OTT services. Across the world, PromaxBDA Awards stand for marketing excellence in the media marketing space and are recognized as the most prestigious recognition for creative talent in this field.
PFT won the award for ‘Best Original Music Composition’ for a film promoting Tata Sky’s Emergency Top Up service, which offers subscribers a 3-day buffer to make a payment even after their account has been deactivated.
The film leverages catchy musical score coupled with quirky lyrics to communicate Tata Sky’s messaging effectively. As protagonist, it features an employee who is too caught up in his tedious office routine to pay his bill on time.
“Tata Sky is constantly looking for new ways to provide a hassle free customer experience, and the 3-day Emergency Top Up is our latest endeavor to help busy subscribers enjoy uninterrupted services,” said Malay Dikshit, Chief Communication Officer at Tata Sky . “PFT’s out of the box thinking has helped us deliver this message extremely effectively, with a musical score that strikes an instant chord with viewers and ensures high recall. The PromaxBDA award for this film is validating their efforts and well deserved.”
“We are truly honored to have won a Gold at the PromaxBDA India Awards,” added Bhaskar Sitholey, Vice President, Creative Services, PFT. “Music is the powerful nucleus around which this ad revolves, and every single element in the film has been carefully curated to support the musical narrative. It is deeply humbling to see our efforts being appreciated through this prestigious award.”