MUMBAI: Prius Brand and Business Partner, the flagship entity of Prius Communications, has looked to create an impact healthcare communication with campaigns. The company recently did healthcare campaigns for two of Bengaluru-based healthcare providers. Of several campaigns this year, two recent PR campaigns for the launches of India’s first on-site 3D Printing lab and the World’s smallest knee implants achieved success said the agency.
Baldev Raj, founder, CEO Prius Brand and Business Partner said, “We have had the privilege of executing PR campaigns for some of India’s leading healthcare providers over a decade. This year, particularly, we achieved remarkable success in their PR campaigns based on their new initiatives. The overwhelmingly positive response from media platforms reaffirmed the power of our strategic communication approach. It is incredibly fulfilling to see all our campaigns drive meaningful results for our clients.”
The campaigns led by Prius Brand and Business Partner looked to bring attention to the technological advancements and personalized patient care offered by healthcare institutions. These campaigns highlighted the hospitals’ expertise in advanced care, resonating strongly with audiences across print, digital, and electronic media.
“Over the past eight years, we have had the privilege of managing PR for one of India’s top four listed hospital chains, a partnership that continues to thrive. Our mandate has been centered on clinical and corporate positioning, aimed at transformative brand development. Through strategic campaigns and events, we successfully enhanced visibility and strengthened their market presence by an incredible 500%.
“The results speak for themselves: over 6,250 coverage pieces, with a PR value exceeding ₹155 crore, across 25+ states and Union Territories. Our efforts generated 2,300+ industry stories, 1,000+ authored articles, 3,000+ print coverages, 1,000+ thought leadership features, and 250+ electronic coverages, including 600+ mentions on India’s top media Network. These campaigns exemplify the transformative power of strategic communication and the remarkable outcomes we consistently deliver for our clients,” added Raj.
The recent campaigns the agency claims have not only raised public awareness about the technological advancements of Hospitals but have also highlighted the critical role of innovative communication strategies in transforming healthcare narratives. Through these successes, Prius Brand and Business Partner has aimed to further cement its position as a trusted partner in the healthcare PR landscape, continuing to set new benchmarks in the industry.
