Probus Insurance Broker announced its brand new digital Ad Campaign titled ‘Aapka Saathi, Aapka Saarathi’. The campaign launched via its TVC takes inspiration from the Insurance Advisors (POSp) (POSp) who not only play the role of a friend – Saathi, but also a guide – Saarthi in every decision of a client. The TVC is aimed at positioning the contribution of an Insurance Advisor (POSp) and saluting their insurmountable efforts in the lives of their millions of customers. It captures the dual role of the Insurance Advisor (POSp) & converts the insights to a story.
An average Indian finds it very difficult to achieve complete financial wellness without the help of proper support and handholding of a well-wisher or a friend who can be trusted across their life journey. With this thought at the centre, Probus has consistently kept its Insurance Advisor (POSp) at the core of its business model. The Probus team has always believed that by empowering the Insurance Advisor (POSp) with the right AI-enabled insurtech platform, tools & solutions, they would be well on the path to solving India’s problem of under-insurance. The campaign celebrates the passion and success of all its intermediaries who sincerely dedicate their lives to bringing financial wellness to the lives of their clients.
Delivering the message with an emotional connection, the newly launched TVC captures the real-life story of the Insurance Advisor (POSp) to reel that reflects the ultimate hallmark of the brand’s credibility and trust. It reflects the promise of Probus to its policy holders and reassures them of the kind of security they have from – Policy Dilane se, claim Dilane tak.
Speaking about the newly launched campaign, Rakesh Goyal – Managing Director, Probus said, “This is a huge milestone for us as it’s our first TVC that goes live. The central theme of our campaign remains Insurance Advisor (POSp). Undoubtedly, they are the backbone of our industry. Despite their role as a strong link between the firm and the customer, developing trust and providing need-based solutions to each client, intermediaries are stereotyped and undervalued in the industry. With this campaign, we aim to enlighten people about their role, impact and their value proposition by presenting for who they truly are”
“Aapka Saathi, Aapka Saarathi is an emotion that resulted through serious thought and insights from our Insurance Advisor (POSp). We wish to awaken the entire insurance industry, building a culture of recognition and acknowledgement for them. This campaign is very close to my heart & is a tribute to these unsung heroes and every partner at Probus.”, he further adds.
Describing the thought behind the TVC, writer, Director and renowned film maker Ashish Pandey said, “In a world marked by dotcoms, the TVC effectively shows how the InsureTech Industry is also about people and not just technology. The campaign highlights the concept of
‘human touch, the healing touch’, accentuating the role of the trustworthy advisor, the protagonist who is sensitive to the needs of the insured. We have made the film realistic taking inspiration from several real-life scenarios of our Insurance Advisor (POSp)”
The 360-degree campaign will be promoted through Digital platforms including OTTs, Gaming apps, YouTube and popular Audio apps. There is also a hashtag challenge which is planned on Instagram.