Promax India’s Digital Reinvent 2021 edition will witness the captains of the OTT platforms in India sharing their views and perspective about the growth, content consumptions, revenue growth, and challenges faced by the OTT sector. The event will also discuss the rise of regional content in the OTT space in the country.
“Over the last few years, streaming services have enabled a tectonic shift in how audiences consume entertainment,” observes Gaurav Gandhi – Country Manager, Prime Video India.
“Rich & linguistically diverse creative ecosystem in India is creating world-class cinematic value content – be it series or films – and streaming services are ensuring that geography or language are no longer barriers for these great stories to reach audiences across India and around the world. Looking forward to sharing my perspective at Promax’s Digital Reinvent on the ‘growth’ and the ‘opportunity ahead’ in this super exciting streaming video sector,” said Gandhi.
Commenting about the event participation, Gourav Rakshit, COO, Viacom18 Digital Ventures, “OTT content consumption and creation have fundamentally changed the entertainment business in India. As the audience segmentation increases, due to possibilities of personalization, there is something for everyone and consequently platforms have built their niches. An event like OTT Digital Reinvent brings all players together and creates a forum wherein we can brainstorm as an industry to address common challenges and celebrate each other’s successes.”
Vishnu Mohta, Co-Founder of hoichoi will share the journey of hoichoi at the event. “From the emergence of OTT platforms to the response it has garnered since, it’s evident that OTT Platforms are here to thrive. Speaking on the same, I will share what these last 4 years have been for hoichoi and how the advent of regional content is on the rise,” said Mohta.
“The video streaming industry has witnessed unprecedented growth over the past year and it is important to appreciate and reward the innovation in storytelling. Promax Digital Reinvent brings together players from across the video streaming space to talk about their experience and best practices. I look forward to discussing the nuances of this dynamic space at the Glued to Your Platform panel,” Aparna Purohit, Head of India Originals, Amazon Prime Video.
“The Mastermind session at Digital Reinvent 2021 provides a ringside view for viewers to witness how top content platforms in the OTT space have innovated their way to success despite challenging odds,” said Gautam Srinivasan about the event participation.
“From counting eyeballs to counting money in the bank – India’s OTT industry has come a long way in the last 5 years”, said Zubin Dubas, Shemaroo.