Publicis Groupe has acquired Match Media, a leading Australian media agency, for an undisclosed fee.
Match Media will operate as part of ZenithOptimedia Group’s newly launched global media network, Blue 449.
The agency will retain its management team under the leadership of John Preston as chief executive and James Simmons as chief operation officer, reporting to Gerry Boyle, global managing partner/APAC chairman of ZenithOptimedia Asia Pacific.
Gerry Boyle said: “Blue 449 is a new global network comprised of like-minded entrepreneurs who are embracing technology and data as a means to delivering growth for clients. As a progressive digitally focused agency, Match Media is the perfect fit and we are pleased to announce their addition to the Blue 449 network.”
John Preston added: “Match has enjoyed a wonderful run in its 120 year history as an independent… the challenge was finding a partner who could supercharge our existing offering but also had a kindred spirit.
“Publicis Groupe and its network ZenithOptimedia really impressed us with their digitally progressive vision and their focus on harnessing the independent entrepreneurial spirit that is in our DNA.”
Match Media was founded in 2003 and employs 75 people.