Mumbai: Publicis India has been appointed as one of the creative agency on record for Zee Entertainment Enterprises Limited (ZEEL). The account was won as a result of an extensive multi-agency pitch process. ZEEL is among the largest global content companies across genres, languages, and platforms with a presence in over 172 countries and a reach of over a billion people around the globe.
ZEEL’s mandate to Publicis India includes:
- Hindi GEC – Zee TV & Zee Anmol
- Regional HSM in Marathi, Bengali & Oriya – Zee Marathi, Zee Yuva, Zee Talkies, Zee Bangla, Zee Bangla Cinema and Sarthak TV
- Premium channels – Zee Café & Zee Studio
- Niche channels – Zing & ZETC
Publicis India, an integrated communication solutions hub, bagged the business by leveraging the Publicis Groupe’s ‘Power of One’ philosophy. The win was backed by the agency’s unparalleled strategic and creative expression.
Announcing the move Mr. Punit Goenka, MD & CEO, ZEEL stated, “We welcome Publicis on-board as one of our partners who will help establish the organization’s presence across all the entertainment verticals. By consolidating the entire business with strong agency partners, the organization is committed to building significantly higher capability in brand building, consumer centricity and strategic marketing thinking. The agency brings with it strong consumer centric DNA and a deep knowledge of brands and business, which is core to our philosophy of driving future growth for the organization. We look forward to Publicis partnering with us to grow & develop our strong and evolving portfolio of brands.”
Speaking about partnering with Publicis India, Mr. Punit Misra, CEO – Domestic Broadcast, ZEEL said, “We are excited to have Publicis on-board as one our creative partners. The appointment follows an extensive pitch process which was evaluated by the key leadership team involving an in-depth assessment of creative, planning & servicing capabilities of the agencies, to cater to a large & diverse bouquet of channels & business needs. The move is to ensure that the channels build stronger consumer preference and loyalty for each of the individual brands and businesses. Together, we aspire to create the best in class Brand & Marketing ecosystem for every channel & the overall organization.”
Pioneers of the television entertainment industry in India, ZEEL has many firsts to its credit including launching Zee TV – the first Hindi General Entertainment Channel in India. Zee TV, the company’s flagship channel, caters to the entire spectrum of viewers in the Hindi-speaking market. Zee Marathi and Sarthak TV (Odiya), too, are leaders in their respective segments. Zee Studio and the leader of the Premium English entertainment genre, Zee Café, are looked upon as channels with some of the best English entertainment content on television today. Both channels’ library comprises movies and TV shows from top International studios ranging from Hollywood to best of British Drama.
Speaking about the win, Bobby Pawar, CCO and MD – Publicis India said, “It’s always special when you get to contribute to a loved brand that’s been a part of your life. It is even better when you have instant chemistry with the clients. And the cherry on top is the opportunity to create great ideas that get into pop culture, move millions and build the brand and the business.”
Elaborating further on the win, Srija Chatterjee, MD – Publicis India said, “We are really excited to be entrusted with the responsibility of handling the creative mandate for ZEEL. It will be great to work with one of the pioneers of the media and entertainment industry. Media and entertainment is one of the most buoyant industries and together with ZEEL, we are looking forward to take on this ecstatic journey.”
Publicis India partners brands across diverse categories such as automobile, beauty, FMCG, media and entertainment, food & beverages, BFSI, technology (Mobile Apps), travel & tourism. Its clients include Nestle Maggi, Citibank, Nerolac, Skoda, Makemytrip, Garnier, Lakme, SonyLIV, Loreal, HDFC MF, Bharti AXA, and Enamor amongst several others.