Mumbai : India’s leading travel portal, MakeMyTrip, has awarded its creative mandate to Publicis Communications. The pitching process was intense and a total of nine agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB were part of the process.
Welcoming Publicis on board, Saujanya Shrivastava, Chief Marketing Officer of MakeMyTrip, said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses, will deliver on this exciting mandate. We look forward to the association which will kick-start with our new brand campaign to be launched shortly.”
Hemant Misra, CEO, Publicis Capital, commented, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MMT has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead.”
The account of MakeMyTrip was so far handled by FCB Ulka and the company’s recent ‘Uncancel’ campaign was the agency’s last work on the account.