Pulse Candy has unveiled a tribute for Ganesh Chaturthi, crafted by artist Arun Nura with a voice-over from actor Shreyas Talpade. The AI-driven video, conceptualised by White Rivers Media’s AI Solutions, narrates the tale of Lokmanya Tilak, who, in the 1890s, laid the foundation for the festival to be publicly celebrated. It portrays his efforts during the pre-independence era as he aimed to reinvigorate patriotism among the people by uniting them through Ganesh Chaturthi.
https://www.instagram.com/reel/CxcoUE2ij4T/?igshid=MzRlODBiNWFlZA==
Pulse candy has also tied up with Lalbaugcha Raja, creating an idol from candy and offering modak-shaped candies.
Arvind Kumar, GM, DS Foods Limited (Confectionery), said, “We are delighted to be a part of the vibrant and joyous celebration of Ganesh Mahotsav. This festival embodies the spirit of togetherness, tradition, and devotion, which aligns perfectly with DS Group’s values. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating it together. We invite everyone to join us in this ‘Pulse-ful’ celebration”.
Mitesh Kothari, Co-founder and CCO, White Rivers Media, said, “Our delightful collaboration with Pulse Candy seamlessly blends tradition and innovation. With the wizardry of cutting-edge AI, we conceptualised and created a spirited homage to Lokmanya Tilak while celebrating Ganesh Chaturthi.”
Feedback: [email protected]
