Singapore-based OTT and VOD platform Spuul has issued a new report pointing out few key insights about the users on the service.
The report is based on a demographic data and consumption pattern, which resulted in interesting insights about what Indians and Indian diaspora of 40 million registered users in the country and across the world are using the service to watch.
It also points out that the number of users using video streaming services has increased significantly and this report will help understand trends, habits and viewing patterns.
According to the report, Indians across the world have an affinity towards watching ‘crime and thriller’ genre of content followed by ‘family drama’, ‘romance’, ‘comedy’, and ‘horror’. The majority of users belong to the age group between 25-34 years of age with 50 percent of the entire user-base followed by 21 percent between 34-44 years of age and 20 percent between 18-24 years of age.
The data shows an overwhelming majority of males in the viewership with 80 percent males and 20 percent females using Spuul. In addition, Katrina Kaif emerged as the most popular actress outside India, followed by Anushka Sharma, Alia Bhatt, KareenaKapoor and Kajol. According to the report, the most popular Punjabi actor outside India is DiljitDosanjh followed by NeeruBajwa and Jimmy Shergill.
Popular actors and actresses outside India were not the only key insights and it went into specific detail by stating that Punjabi movies are ‘highly popular’ in Australia followed by United States, New Zealand, United Kingdom, Pakistan and Canada.
Moving to other regional languages, Tamil movies are most popular in United States followed by Singapore, Malaysia, UAE and UK and Malayalam movies are most popular in the United States, followed by UAE, Singapore and UK.
Amidst the countries where content from regional Indian languages is popular, the report also gave a list of most popular movies in Punjabi from KrazzyTabbar, YaarAnmulle, Sardar Saab, DulhaBhatti, Vaisakhi List, Saade CM Saab, Gelo and Teshan, AatishbaziIshq.
SubinSubaiah, the CEO for Spuul added, “We also enjoy the patronage of the regional audience as they would want to consume movies in their preferred language. Hence, adding regional movies to our already vast Hindi catalogue was a natural progression. Last year, we saw high demand for Punjabi, Telugu, Tamil, Kannada and Malayali movies.” He further added, “This year we aim to make Bhojpuri, Marathi and Bengali movies accessible to all as we see it getting more popularity. Simultaneously, we are working towards upping the ante in terms of our technology to create a superior customer experience.”