Chennai : Tamil News and Infotainment channel Puthiyathalaimurai TV has once again proved that it is second to none in Tamil News Space when it comes to innovative presentation of important occasions that perfectly converts in to proportionate increase of viewership.
tvnews4u.com has already reported on the channel’s Pre poll special Programming line-up to match with the poll season and mood of all segments of the audience and guiding them towards rendering their Democratic duties. Puthiyathalaimirai TV’s daily and weekly poll season special includes Rountable Conference, Agni Paritchai, 18+, With the Leader, Voice of the common man, PT with People, Parties Questions etc…
Apart from the above, the channel had extensively planned for the Judgement day on 19th May with a special set created for the counting day coverage that accommodates the entire Editorial team of Puthiyathalaimurai Channel in single floor that dedicated itself for the entire day in delivering the real time updates ahead of other with much sophisticated feature, technology and Analysis. The CEO of New Gen Media Mr RBU Shyam Kumar himself took charge of the entire day’s coverage and he kick started the team day with a Pep-talk to his team, early in the morning, standing in the pool of the specially designed coverage floor. This dedicated approach with unique presentation paid rich dividend to the channel in the form of remarkable increase of viewership.
According to the BARC data for week 20. The News genre in Tamil Nadu market witnessed a 320% increase of viewership with a cumulative tally of 89,519 Impressions, when compared to previous week.
Puthiyathalaimurai TV managed to clock the line-share with 16084 Impression on the counting Day of 19th May. While Polimer News at No. 2 witnessed 13250 Impressions, Thanthi TV at No. 3 scored 12327 Impressions. Jaya plus at No. 4 scored 8780 Impressions, Sun News at No. 5 scored 4445 Impressions, News 7 Tamil at No. 6 scored 3780 Impressions, the rest was shared by other news channels such as Raj News, Styam TV and Kalaignar Seithigal.