Bengaluru: The following participation from over 200 brands in 20 categories, Qwikcilver, a Pine Labs company, and a global leader in end-to-end gifting and stored value solutions today announced the launch of the second edition of ‘The Gifting Carnival’. Kickstarting in two phases, the first phase has already commenced from 1st and will last till the 8th of August for Raksha Bandhan and the second phase will see Independence Day/Week sales starting from 9th – 20th August.
Speaking on the launch Kumar Sudarsan, President – Gift, Prepaid and Stored Value, Pine Labs said “Covid-19 pandemic this year has channeled a new socio-economic environment which in turn is accelerating the growth of digital gifting The gift card acts as a powerful tool for retailers with strong omnichannel presence to sustain their loyal customer base during these testing times. Besides, a shift in consumer behavior and an increase in acceptance of digital gifting will add a new dimension to the festival season in the country this year when many are opting out of traveling yet want to make their loved ones feel special.”
The Gifting Carnival showcases the best of brands across categories for the consumers to gift to their siblings during Raksha Bandhan; with a unique platform to engage with consumers about their e-gift cards, and exclusive offers through their website, e-commerce stores, social media and on www.woohoo.in/tgc-Raksha Bandhan.