Mumbai: Radio City 91.1FM, India’s most loved radio station, has maintained the number 1 position in Mumbai and Bangalore as per the recent RAM ratings. The network has maintained its lead in these two cities for more than 458 weeks now. An increase in market share in these two metropolitan cities demonstrates the imprint and popularity of Radio City in the minds of its listeners.
As per RAM Rating Week 33, SEC All 12 +, CUME, Radio City reaches out to 46.2 lakh listeners followed by Radio Mirchi at 44.8 lakh, Red FM at 43.4 lakh, Big FM at 42.9 lakh Fever FM at 29.9 lakh, Radio Nasha at 22.1 lakh, Radio One at 19.9 lakh, Oye at 17.6 lakh and REDTRO at 6.03 lakh in Mumbai, ensuring domination for Radio City in the country’s financial capital.
In Bangalore as per RAM Rating Week 33, SEC All 12 +, CUME simultaneously, Radio City dominates the market with a percentage share of 24% followed by Big FM at 19.7%, Radio Mirchi at 17.7%, Fever FM at 13.9%, S FM at 5.5%, Radio One at 3.7%, Radio Indigo at 1.8% and last Mirchi 95 at 0.8%.
Speaking of Radio City’s success, EVP & National Head – Programming, Marketing, AudaCITY, Radio City – Kartik Kalla said, “Our efforts at creating localized content with our campaign Rag Rag Mein Daude City has been a tremendous success. The RAM ratings are an accolade to our efforts. We have consistently been the No.1 radio stationacross the nation and with this leadership position in the major metropolitan cities; we strive to remain a fore runner in times to come.”
According to a survey by AZ research, Radio City holds the top position with a listenership of 4.7 crore Indians nationally. The network has a listenership of 2.2 crore in the Western India markets. In South (which includes Bangalore Hyderabad, Chennai, Vizag and Coimbatore) Radio City has a listenership of 1.32 crore. Rising to the number one position in National Capital Region with 89 lakh listeners.
Radio City has consistently devised campaigns that have helped create a constant connect with listeners across the nation. With Rag Rag Mein Daude City the network has now built a personal connect with every citizen by designing unique and innovative programming, as well as marketing initiatives which revolve around localized content.
The brand has also succeeded in creating a strong hold in the minds of its listeners, with clutter breaking, pioneering content such as Gig City – India’s first live radio concert, Joke Studio – which was based on research that showed humor as a key driver, Radio City Super Singer – a marquee annual property for the brand and Radio City Freedom Awards to name a few.