Mumbai : This Children’s Day, Radio City continues to put the power of radio to good use by motivating Mumbaikars, especially children, to fight for their environment. In thae wake of Aarey’s deforestation for the Mumbai Metro and the recent killing of tigress Avni due to human encroachment on forest land, Radio City has initiated the Chipkoo Movement, the name an ode to 1970’s iconic initiative against deforestation. Led by popular RJ duo, Salil and Archana, the influential radio channel is inviting listeners to upload their images with trees, on social media, using the powerful slogan “Don’t Kill my tiger, Don’t kill my trees, Don’t Kill my Future”, tagging @radiocityindia, @salilacharya, @archanaapania, and using #RadioCitysupportsAarey and #saveaarey.
Radio City will share the impactful, crowd sourced thread with the Chief Minister of Maharashtra and the office of the PMO to encourage them to take corrective measures against the recent spate of environmental atrocities. For added impetus, personalities like actors Divya Dutta and Piyush Mishra are also putting their weight behind the movement.