Cochin: Leading Malayalam FM Network, Radio Mango has teamed up with Home appliances giant Philips to engage the homemakers during the Onam season with the launch “Veettile Thaaram”, a unique contest that addresses the prime concern of homemakers and help them overcome the dilemma of what to make for breakfast that’s not boring, they are also given a chance to win prizes along the way.
To participate in the contest, homemakers must share a photo of what their breakfast is and the story behind why it was chosen. The photo of their dish with the hashtag #OnamWithPhilips must be uploaded along with a creative caption to Radio Mango Facebook page and the participants must also tag 5 of their friends to be eligible. Based on the photos uploaded each day, one daily winner will be chosen to be gifted a Philips Mixer Grinder. At the end of the contest, one lucky winner from those were selected each day will win a gold coin as bumper prize.
As an on-ground activity, a roadshow will be conducted simultaneously with two aesthetically designed vehicles with the branding travelling across Kerala for 25 days. The vehicle would be visiting around 2500 households, inviting people to try their luck and win prizes from Philips Home Appliances.
The flag-off to the roadshow was conducted in Kochi on 8th August, 2019, by music director and actor Sooraj S. Kurup, in the presence of Mr. Ravindran Nair, Programme Director, Radio Mango and SayamArora, Regional Trade Marketing Manager, Philips India Pvt. Ltd., at Malayala Manorama’s Panampilly Nagar office.The contest will be held from 12th August 2019 to 10th September 2019.
Radio Mango Showda, a digital content (web show) featuring popular celebrities promoting their latest movies included a segment where the contest was integrated with a quirky twist. Every celebrity is the star of tinseltown, while their mother or wife is the star of their households. Keeping this in mind, the celebrity will be asked to guess what’s for breakfast at their home the next day and they would have to then call up their homemaker to find out if their guess is right. If guessed correctly, they would be gifted a Philips Mixer Grinder. Tovino Thomas, Malayalam film industry’s favourite hunk and heartthrob of millions of women, won the first mixer grinder on the latest episode of Radio Mango Showda where he had come to promote his mass action entertainer “Kalki”.