• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Buzz

Radisson Hotel Group checks in with CNN’s Business Traveller as exclusive sponsor

by Editorial
November 1, 2018
in Buzz, Featured
2 min read
Radisson Hotel Group checks in with CNN's Business Traveller as exclusive sponsor

Share Share ShareShare

Mumbai: Radisson Hotel Group is the exclusive sponsor of CNN International’s flagship feature programme, Business Traveller, which reports on the most pertinent global business travel trends and explores the issues and innovations of the travel industry.

The multiplatform partnership, secured by CNN International Commercial (CNNIC), sees Radisson Hotel Group’s premium lifestyle brand, Radisson Collection, in the opening and closing sponsorship billboards and centre break sponsorship of the monthly TV show, Business Traveller. Each episode of the programme, produced by CNN Vision, will include a product placement segment, called Travel Talk, where renowned travel experts are interviewed as part of the show in various Radisson properties around the world.

In addition, Radisson Hotel Group is the exclusive sponsor of the Business Traveller microsite and this will be supplemented with a brand campaign running across digital platforms and TV. The digital content will also be targeted to global business and premium travellers in EMEA using advanced ad tech and data techniques through CNN AIM – Audience Insight Measurement.

Petra Malenicka, Senior Vice President, CNNIC, said: “We are delighted to partner with the Radisson Hotel Group in this campaign that will raise awareness of the group’s newly launched Radisson Collection brand. The synergy between the CNN viewers and Radisson Hotel Group’s target demographics will be maximized through this association with the premium traveller content across TV and digital. We are thrilled to deliver a unique value to our partner.”

Eric de Neef, Executive Vice President & Chief Commercial Officer of Radisson Hotel Group, said: “Because of the global appeal, reach and audience of the Business Traveller Show, we have chosen CNN to be our exclusive showcase for presenting Radisson Collection to the world. CNN viewers can look forward to experiencing some of the most stunning hotel properties around the world that are part of our premium lifestyle collection.”

Tags: Business TravellerCNN International’s flagship feature programmeexclusive sponsorRadisson Hotel Groupwhich reports on the most pertinent...

Related Posts

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’
Featured

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

by Editorial
March 1, 2021
0

Mumbai: Applause Entertainment and MX Player today unveiled the gripping trailer of their upcoming original urban tech crime thriller Chakravyuh....

Read more
SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards
Events

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

by Editorial
March 1, 2021
0

Mumbai: Radio City & Mid-Day culminated the second edition of the Hitlist OTT Awards on 26th February 2021. The grand...

Read more
Please login to join discussion
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021
Manisha Sharma, Chief Content Officer, Viacom18

Our programming strategy is going to be just as aggressive, if not more, to make up for the lost time in the past year: Manisha Sharma, Viacom18

February 26, 2021
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

March 1, 2021
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In