Mumbai: The Summer season, accompanied by long weekends, presents an opportunity to embark on an exploratory journey across the country. As an increasing number of people are opting for freedom and the excitement of discovering hidden gems along the way, there has been an increase in the trend for road trips. From landscapes and ancient temples to cultural sites, it is an ideal time to escape from the humdrum of regular routines and explore new places.
Radisson Hotel Group is looking to capitalise on this through a campaign and a new offering. said that it understands this growing interest perfectly, strategically placing a Radisson Hotel every four hours of driving distance. Starting this summer, the Group said that it is looking to take away all the stress of booking a stay along the way, by introducing its latest offering – #RadissonRoadTrips.
From the retreats of Kumbhalgarh in Rajasthan or the beaches of Goa to the beauty of Srinagar,m the company is looking to push the message that travellers are assured of savings on road trips and an unforgettable hospitality experience.
For stays between 1 May – 1 July, 2024, travellers can avail exclusive discounts of up to 25% on properties across India. Those booking via the Radisson Hotel app, get access to app-only rates which give them an additional 10% discount. Travellers can access this members-only and time-limited offering by booking stays until 20 April, 2024. Radisson Rewards members can earn an additional 2,000 bonus points per stay, along with other benefits. Members booking via the Radisson Hotel app for the first time earn an additional 3,000 bonus points explains the company.
Radisson Hotel Group’s Road Trips campaign aims to connect travellers to various destinations in India such as Goa, Karjat, Lonavala, Navasari, Pondicherry, Kumbhalgarh, Pahalgam, and Srinagar while showcasing the exceptional benefits of the Radisson Rewards loyalty programme. As the most streamlined loyalty program in the hospitality sector, Radisson Rewards offers three tiers – Club, Premium, and VIP for seamless earning and redemption of points. The Discount Booster feature allows members to tailor their discounts by adjusting the number of points earned which sets Radisson Rewards apart from regular loyalty programs.
Radisson Hotel Group added that it is the largest hotel operator in tier-1 markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier two and three markets where it has benefitted by being the first mover. With hotels dotted across over 70 locations in the country, there is a Radisson hotel in every four hours of drivable distance across the length and breadth of the country operating under brands, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn And Suites by Radisson, Country Inn and Suites by Radisson, and Radisson Individuals and its extension Radisson Individuals Retreats.
