New Delhi: Rage Coffee, the Delhi-based leading growing FMCG coffee brand, has launched an innovative marketing campaign #RageCoinByRageCoffee that has caught the attention of its followers and has generated massive buzz on social media.
Aimed at young and tech-savvy Indians, the ongoing campaign puts the spotlight on the trending conversations in the cryptocurrency space including Bitcoins. From regular meme pages to investors, everyone is discussing the “Dip”. This dip in the value of Bitcoin has taken over the internet, driving a robust discussion around safe investment options.
As part of the campaign, the D2C Company has taken a unique approach in initiating intriguing conversations around its very own online currency, The Rage Coin. The brand is witnessing a series of light-hearted yet engaging conversations taking place on various social media platforms around Bitcoins and Rage Coins.
Simultaneously, Rage Coffee is also sending out tweets to various Cryptocurrency Investors and influential personalities. It has sent tweets to business magnate Elon Musk and entrepreneur Ankur Warikoo, while challenging them to make Rage Coin value dip.
Speaking on the development, Bharat Sethi, Founder of Rage Coffee said, “Rage Coffee is a brand for the youth of today. We are fearless, authentic, and revolutionary in our approach to blend into the lives of independent individuals. And this is precisely what we wanted to bring out through our #RageCoinByRageCoffee campaign that is garnering overwhelming attention from young millennial influencers. We are already seeing green shoots with our marketing campaign trending not just on Twitter but other social media platforms as well.”
Finally, answering the curious questions of consumers, Rage Coffee revealed how to earn this ‘coin of the future’ via AR Filter. The AR Filter is essentially a game in which Rage Coffee participants or Ragers can collect the Rage Coin! The top 3 Rage Coffee Goodie Winners, who will successfully collect the most Rage Coins, will get 1 years’ worth of Rage Coffee for free!