Content and influencer marketing company YAAP has appointed Raj Nayak to its advisory board. The former Chief Operating Officer of Viacom18 will play a pivotal role in guiding YAAP’s strategic initiatives for growth and expansion across regions, informed an official statement.
The appointment of Nayak underscores YAAP’s commitment to its ambitious long-term goals and rapid growth plan, it added.
Atul Hegde, Founder, YAAP, said, “It’s an absolute pleasure to have Raj Nayak join YAAP’s advisory board. Raj’s rich legacy and extensive experience in the media and entertainment industry will be instrumental in driving YAAP’s strategic growth and expansion plans in the coming months. His addition to the board aligns perfectly with our ongoing expansion across regions, key leadership appointments, and our relentless pursuit of product and service excellence.”
In a career spanning over three decades, Nayak has also held leadership positions at Star TV and NDTV. Following his exit from Viacom18, Nayak ventured into House of Cheer where he serves as Managing Director, specialising in creation, curation, and consultancy.
“Embodying its philosophy of ‘Built For Now,’ YAAP has successfully harnessed content, data, and technology to deliver immense value to its clients, establishing itself as a dominant player in the industry. YAAP’s promising roadmap for growth and expansion in the coming years, driven by innovation and strategic expansion into new markets, resonates with my business philosophy. It presents us with an exciting opportunity to break new ground together,” said Nayak.
YAAP recently had Dr.Ahmed Abdul Rahman AlBanna, former UAE Ambassador to India, joining its advisory board. The company has also formed a strategic partnership with US-based influencer marketing platform Tagger Media.
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