Hyderabad: Star Maa, in its journey to be the most loved destination for Telugu Entertainment has consistently been leading the market with variety of genres from the best stories in primetime, blockbuster movies to international non-fiction format shows.
The World Television Premiere of Ram Charan and Samantha starrer “Rangasthalam” garnered 15.9 TVM. The period action drama Rangasthalam was released on 30 March 2018, emerged as a ‘blockbuster’, this becoming the 3rd highest grossing Telugu movie of all time.
The movie that hit the box office in a big way also garnered 15.9 TVM, on its World Television Premiere on Star Maa. Directed by Sukumar and produced by Y. Naveen, Y. Ravi Sankar and C. V. Mohan under the banner Mythri Movie Makers, the plot of the movie revolves around Chitti Babu who is shown to be a partially deaf, lighthearted, jolly villager and earns a living by watering irrigational lands of the farmers of Rangasthalam. How the hero Chitti Babu rescues his village from the hands of the wicked politicians forms the rest of the story.
Devi Sri Prasad has scored the music for the movie along with Aadhi Pinisetty, Jagapati Babu, and Prakash Raj in other pivotal supporting roles.
Star Maa the No.1 Telugu destination for entertainment with a wide margin, across all market cuts, the channel recorded highest ever 778 TVMs in U+R, ahead of next competitor b and an unprecedented leadership of 60% over its closest competitor in Wk’42 of the BARC ratings. Star Maa also ranks No. 3 nationally. Star Maa has also emerged as the Prime Time leader with 43%+ market share in for the last 4 weeks (M-F 6-9:30 pm)
With new Prime Time launches and Maha episodes in the fiction space during the festival season, Star Maa showcases the festivities and traditional values which is loved by the viewers.
