Kotak Mahindra Bank has launched a nationwide advertising campaign to promote its ‘ActivMoney’ offering.
Created by Cartwheel Creative Consultancy, the campaign features Ranveer Singh and Keerthy Suresh and emphasises the benefits of ActivMoney, which promises to offer fixed deposit interest rate of up to 7 pc per annum for deposits up to 180 days. The Bank stated that customers can access their funds anytime without facing any penalties.
The TVC showcases a couple, played by Ranveer and Keerthy, debating the best savings account option that meets both partners’ financial needs. ActivMoney resolves their dilemma by offering FD-like interest rates and the flexibility to access funds without charges.
Watch the film here:
Rohit Bhasin, President, Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank, said, “Kotak’s ActivMoney meets the needs of every customer who wants to earn higher returns on their investments while retaining the freedom to access money as and when required. With the help of ActivMoney, customers can earn better interest on their savings. Our advertising campaign starring Ranveer and Keerthy conveys our message and emphasises how Kotak is offering products that meet needs of every household.”
Elizabeth Venkataraman, Joint President – Head of Marketing, Partnerships & Loyalty, Kotak Mahindra Bank, said, “Our ActivMoney campaign is a multimedia campaign led by TV and a high decibel presence across digital, print, outdoor and social media, covering our key markets pan-India. It’s a riveting action film, featuring the fresh pairing of superstars Ranveer Singh & Keerthy Suresh. The film also showcases the collaboration between a leading Indian ad filmmaker, Rajesh Saathi, a renowned international action director Florian Hotz, top set designer Rupin Suchak, and ace cinematographer, Manikandan. The film has a sound track reminiscent of 70s Bollywood, featuring ‘trumpet king’ Kishore Sodha. The film creatively represents a modern Indian couple who discuss all important decisions at home including that of finances. Over-the-top, high voltage action scenes inject excitement into what is otherwise seen as a mundane banking decision.”
The campaign includes advertisements across television, digital, print, outdoor, cinema, and social media.
