Mumbai: Sheth Creators, one of the leading developers in Mumbai in the luxury housing segment recently launched their #ColourSomeoneHappy Campaign for Holi.
A House is built by Hands but a Home is built by Hearts. The concept behind this Holi campaign was not only to embellish your home with colours but also add colours to everyone’s lives.
The Film Director of the campaign Mr. Mann Shah expressing his views said, “This Holi, we thought of presenting an endearing message of goodness to spread love and togetherness. What better way to bring alive the spirit of a festival than to bring a smile on someone’s face?
“The brief given was clear and simple. The brand wanted to get engaged with a simple thought of spreading happiness with our simple gestures of care & create a ripple of happiness around everyone”, added Mr. Shah.
Commenting on their campaign, Ms. Hiral Sheth, HOD – Marketing, Sheth Creators said, “As a developer, we always find creative and innovative ways to give our customers a happy living experience. But this Holi we wanted to do something different and therefore we decided to go beyond and instill a sense of responsibility in everyone to spread happiness in someone’s life with a little bit of love and care.”
Client: Sheth Creators
Client team: Devyani Sheth, Rupam Dey and Sharad Salian
Production house: Maximo Pictures
Director: Mann Shah
Director of Photography: Dharmesh Gawli