According to the study condiscted by the Chrome DM on the Recall value of Reality Shows and their respective Celebrity Hosts and Channels that are airing the shows revealed few interesting facts.
Despite many new formats being introduced every year by various broadcasting networks, the study reveals that formats like Fear Factor, KBC, BiggBoss enjoy the heist level of recall value among the audience. The study was conducted to understand the recall value of viewers towards a Reality show and the Celebrity host and Broadcasting platform associated with the show. The study involved 6245 samples.
BiggBoss on Colors hosted by Salman Khan happened to be the show that is enjoying maximum recall in all aspects with 88% of the people linking the show with Salman Khan as the host and with 82% of then recollecting that the show is being aired on Colors.
With 73% recollection Fear Factor – KhatronKeKhiladi on Colors TV enjoyed the second best recall value while 36% of them relating the show with host RohitShetty and 33% relating it with Akshay Kumar.
Indian Idol has seen 71% recalled the show being aired Sony TV with 55% of the people relating it with Anu Malik and 36% connecting it with Farah Khan.
Even though, 93% of respondents recalled Amitabh Bachchan as KBC’s host, Only 69% of the people could recall the fact that the show is being aired on Sony TV while still 5% of the people think that it is being aired on Star Plus.
Zee TV’s Dance India Dance garnered 63% recall value with Choreographers GeethaMaa, Terrance Lewis and Remo D’Souza being identified as the hosts of the show. On the other hand Singing reality show SaReGaMaPa on Zee TV saw 62% recall value.
India Got Talent witnessed 62% of the respondents associating the show with Colors. KiranKher got the max association with the show with 55% while Karan Johar was mentioned by 40%.
Dance+ on Star Plus has seen 55% of the people associating it with the channel, while 60% of them connected the show with Remo D’Souza.
53% of the respondents related the show JhalakdikhhlaJaa with Colors and 40% of them attributed the show’s popularity with Karan Johar, 29% with Jacqulin and 21% with Madhuri Dixit.
Newly introduced Live Talent hunt India BanegaManch was associated with Colors by 40% of the respondents.