Mumbai: Red FM has announced fresh advertising tariffs for new stations within the growing network along with a revision in airtime rates for existing frequencies.
The annual review of advertising tariffs at RED FM has resulted in a rate hike of 15 to 20 percent.
According to the network, the hike is based on a careful strategy that is founded upon the growth of the brand as well as the spread of the network.
While the incline is noticeable in metros, the moderate upward correction in small and medium cities is mostly an output of the network’s evolution.
“The ultimate goal to make radio a feasible and flexible medium of advertising has not fallen out of focus”, said Nisha Narayanan, COO, Red FM.
As a part of the content and revenue leadership strategy for FY17-18, the network has set its eyes on two specific goals – becoming a well-differentiated, formidable competitor to existing players in the market, and strengthening its presence in newer cities with decisive speed.
Red FM will soon launch in Amritsar, Chandigarh, Surat and Patna and will be transmitting to 56 cities by August 2017.