New Delhi: India’s Red FM partnered with Noida Traffic Police to launch ‘Suvidha Ke Lie Shade Hai.’ The initiative aims to provide shade to two-wheeler riders in hot weather. RJ Rohan & RJ Nalwa started the campaign ‘DL935’ on June 4, 2024.
Red FM and Noida Traffic Police collaborated to provide shaded areas at key commuting spots in Noida, offering relief during busy hours. They installed shade structures at bus stops, crossings, and high-traffic spots. The Red FM Green shade helped protect public health during rising temperatures and frequent heat waves.
Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, “Our latest campaign ‘Suvidha Ke Liye Shade Hai’ is a testament to the power of community action and corporate-social partnerships in addressing real-world problems. We aimed to make commuting more bearable for everyone during this extreme heat. The heatwaves this year have been unprecedented. It’s more important than ever to think about those who have no choice but to be out in this extremely difficult weather. We hope the shade and the campaign brought some relief and a sense of community solidarity.”
IPS Laxmi Singh, Noida Police Commissioner, stated that the government frequently launched public awareness campaigns to educate people. During this scorching heat, many individuals unknowingly ended up breaking traffic rules. To protect them from heat waves, RED FM took an initiative called “Suvidha Ke Liye Shade Hai”, helping the locals by providing much-needed relief from the scorching heat waves. It was the need of the hour and this campaign helped in ensuring better adherence to traffic laws.
Anil Kumar Yadav, DCP Traffic of Noida, Gautam Budh Naagar said, “This collaboration between Red FM and Noida Traffic Police was an effort to serve our people and make commuting better. In this scorching heat, when the temperatures are soaring to 45 and 50 degrees, setting up shades was the need of the hour. Together we covered several key spots in Noida for bikers, people on foot, and also the traffic police on duty. We promise to continue working for the greater good of our people.”
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