Red Fuse Hong Kong, a WPP full-service integrated agency that serves all of Colgate-Palmolive’s brands worldwide, has appointed Atrayee Chakraborty as head of media APAC. The new appointment bolsters its regional management team alongside recently-appointed regional head of digital Sanita Sandhu and director of operations Doreen Chan.
Chakraborty will head up media across Asia Pacific. She was the head of media for India and played an integral role in establishing Red Fuse Communications starting from 2013.
“I believe the future lies in big data, programmatic and content curation and our horizontality enables us to best navigate that future for our clients’ brands,” said Atrayee Chakraborty.
Red Fuse’s regional head of digital Sanita Sandhu, on the other hand, has worked in marketing for over 14 years, across strategy, comms planning, client services, media, emerging platforms and technology.
Red Fuse Hong Kong’s director of operations, Doreen Chan, was most recently a consultant with The Observatory working on Adidas and Singapore Tourism Board, marketing services and agency models. She spent her first 10 years in Singapore in account management, then moved to Shanghai in 2010 as Greater China agency account lead for IHG, CRM and digital. She moved to northeast China to set up an extended agency hub for IBM covering China and North Asia.