Mumbai: ICYMI – In Case You Missed It – is Rediffusion’s ‘catch-up for knowledge’ website launched to keep young marketing and advertising folks abreast of the very latest in the world of technology, innovation and creativity. The site, which was in beta mode till recently, in past weeks, has now gone live. www.icymi.in
“We felt that there is much demand for constant up-dation on new frontiers in hi-tech that are beginning to impact our everyday thinking, and every domain of our work. There is much information available on the internet but you need lots of time to search for stuff that is relevant and useful. So we decided to scan, sift, collate and curate the best on the net into a knowledge website that you can visit often to catch-up on all that is new and exciting”, says Dr. Sandeep Goyal, Managing Director of Rediffusion.
“Advertising as a business is now increasingly connected to new and emerging technologies that are developing at an astonishing pace. To keep current with this fast expanding universe of innovation and knowledge that is as much hi-tech as it is hi-touch, ICYMI will come in very handy to professionals not just in marketing and media, but across all functions in organisations that are impacted by change” adds Diwan Arun Nanda, Chairman, Rediffusion.
Currently, about 10 of the proposed 30 domains are active on the site. The rest will be populated in the next couple of weeks. Articles of interest will be constantly updated every hour.
ICYMI will run under the banner of The Red Lab launched by Rediffusion in May, 2021. The Red Lab (The Rediffusion Consumer Laboratory) is the agency’s dedicated team devoted to tracking and understanding emerging consumer trends, especially in the background of constant change.