Mumbai: Rephrase.ai, a synthetic media production platform that principally uses Artificial Intelligence for video personalization, has collaborated with Meesho, an Indian internet commerce platform to showcase how India shopped on Meesho in 2021.
Rephrase.ai’s technology enables hyper-personalized communication on a large scale. The media production platform created 100 videos with consumer insights showcasing unique shopping trends from 100 Indian cities. With the help of Rephrase.ai, Meesho created videos with metrics specific to each city and highlighted shopping trends in those cities. These were then run as geographically targeted ads on Social Media.
Talking about the partnership with Meesho and the benefits of AI in marketing, Rephrase.ai’s Founder and CEO Ashray Malhotra said, “We are at the cusp of the next breakthrough in marketing, where brands will connect with customers on a hyper-personalized basis. As the marketing landscape becomes more and more mainstream, we’ve already seen personalization being the most effective tool to reach out to customers on a personal basis. We were thrilled to work with Meesho and help them pioneer the one-on-one personalized experience in e-commerce. Every single video had 13 personalized variables, which helped us push the limits of technology even further! We see this as a start to a long-term partnership to help Meesho interact with every single vendor and customer on a personalized, one-on-one basis. We can’t wait to enable the next generation of marketing for e-commerce, with Meesho leading the way.”
Speaking about the initiative, Megha Agarwal, Vice President & General Manager Growth at Meesho said, “Our efforts to make quality products accessible at the lowest price has seen many consumers, even from far corners of the country come online and shop on Meesho. Through the year-end video created by Rephrase.ai, we wanted to thank our users for trusting us to be their guide as we focus on becoming the preferred e-commerce destination for the next billion users in the country. We wanted to ensure that our strategy and approach is tailored to local preferences. It is critical to adopt a region-specific approach for a diverse market such as India. From Agartala to Jodhpur and Solapur to Thalassery, our outreach highlights over 100 cities across the country along with their shopping preferences over the past year.”