New Delhi: In the third week of its launch, Republic TV BHARAT has built significant viewer engagement in the HSM Market. The channel’s reach spiked by 50% garnering 96.08 million eyeballs. Bharat’s extensive focus on big stories nearly doubled the impressions delivering 142million impressions. R.Bharat witnessed a double digit growth in the HSM market making it the fastest growing Hindi news channel.
At 18.2 minutes per viewer R.BHARAT continues to deliver higher time spent due to its exclusive news coverage.
On Saturday, 16th February, wide expanse of on-ground reporters captured the national sentiment after the Pulwama attack.Republic Bharat ensured non-stop coverage of the Pulwama martyrs’ final journey and India’s Last Salute to them.
The coverage included reporters being present near Wagah Border as well as anchoring of shows from India Gate, which allowed the Bharat viewers to get a massive diversity in content while staying with the core sentiment and resolve of nationalism across the country. Keeping the focus on Pakistan from The Hague, Republic Media Network’s Legal Editor was reporting live and getting non-stop exclusives on India’s strategy on the KulbhushanJadhav case at the ICJ from Netherlands. This added a different dimension to the Indo-Pak relationship post the Pulwama attack.
On 17th February, Republic Bharat’s anchor SucheritaKukreti was live from Pulwama, where she spoke to CRPF jawans present during the convoy attack. The energy, the resolve and the ‘josh’ in the CRPF Jawans at Pulwama despite the attack uplifted the sentiments of every Indian.
At a time when every Indian was thinking about what they could do to help isolate the enemy, Republic Bharat had launched a nationwide campaign to isolate Pakistan right from the local level, which got immense feedback.
From Bharat extensively covering the massive decision to cut off any extra water being given to Pakistan via River Ravi on good faith, to upholding it’s belief in RashtraSarvopari, Bharat was at the forefront of reporting and taking a position that campaigned wholly for India’s interests and Nation First.
Ending the week on a big high in terms of content, Editor-in-Chief ArnabGoswami got the first interview with the Union Home Minister on 22nd February (Friday) wherein Mr. Rajnath Singh declared India’s decision to fight “a decisive battle” against terrorism post the Pulwama attack and reassured the nation on the way forward.
Through the week, there was an overwhelming feeling of Bharat echoing the sentiments of the people of India and the brave Forces by roaring: RashtraKeNaam and Nation First.
* Source: BARC TG: NCCS 15+ Market: HSM Period: WK 08’19