Mumbai: PhonePe, India’s leading digital payments platform and Republic Media Network today announced the launch of a strategic partnership. As a part of this partnership, the Republic World news content will now be available to over 200 million PhonePe customers via the PhonePe Switch platform.
Launched in 2018, PhonePe Switch, is a one-click entry point to a world of apps and allows customers to seamlessly switch between PhonePe and their favourite apps from within the PhonePe app itself. Users can login to these apps without downloading them, with just a single tap. PhonePe Switch also helps partners showcase exclusive content, offers and discounts to the users seamlessly.
In today’s times, viewers across are constantly looking to consume current news not only about India but also from across the world. Keeping this latent need in mind, the Republic Media Network has always focussed on making its digital content available to consumers via multiple channels and this partnership with PhonePe is another step in the same direction.
Group CEO of Republic Media Network, Vikas Khanchandani, said, “Republic Media Network is available on every smartphone and smart TV in the country through our exhaustive distribution strategy. The more we spread our wings across platforms, the more we realize the affinity for our content. I believe that this move will enable us to expand our audience base exponentially, create opportunities for both brands to further grow through its respective strength and amplify consumption of our Video assets (Live & VOD).”
Karthik Raghupathy, VP – Strategy & Business Development at PhonePe, added, “We are excited to partner with the Republic Media Network. We are constantly looking at adding more and more use cases on the PhonePe Switch platform, and this partnership with Republic Media will enable over 200 million PhonePe users to access quality news content from within the PhonePe app itself. We believe this will prove particularly useful in these extraordinary times, where keeping up with the news is crucial.”