The equity investment advisory brand, Research & Ranking, part of Equentis Wealth Advisory Services Limited, is now “Equentis – Research & Ranking.” Encompassing a new corporate identity, logo, and tagline, the rebranding of Equentis Wealth Advisory Services Limited emphasizes democratizing wealth creation and revolutionizing investments. This strategic step aims to boost brand visibility and establish authority in Investment Advisory.
Equentis aims to promote equities as the top choice for long-term wealth growth through education and empowerment based on trusted relationships. They advocate for equal opportunity in wealth creation. The new brand identity, ‘Equal Existence,’ features a prominent bull symbolizing expertise in Equity Advisory. The lowercase font suggests humility and dedication to clients, while blue signifies trust and gold signifies wealth. The tagline ‘Making Equity Easy’ emphasizes simplicity and accessibility.
Manish Goel, Founder & Director of Equentis – Research & Ranking, shares, “At Equentis – Research & Ranking, we envision a future where every Indian participates and leads in shaping their financial destiny. Our commitment lies in prioritizing education, thereby making equity easy. The rebranding is very close to our hearts and minds. It is one of the many things we are doing as a part of our roadmap for accelerated growth. As we streamline, we will evolve alongside our subscribers’ needs. Thinking big and innovation across our services will be the key factors to ensure we provide the best possible value. We believe our efforts to transform while embracing our incredible heritage will keep us relevant for generations.”
Alok Arya, Chief Marketing Officer, shares, “Equentis serves as a Sherpa in the financial landscape, nurturing clients with expertise and care. The new logo communicates a strong brand personality, establishing a distinct voice for Equentis and emphasizing our relationship-driven business. We want to lead change in the investment landscape, solidify our reputation as a trustworthy advisor, and foster customer loyalty and trust over time. An identity change is an important milestone, especially as we march towards our accelerated growth aspirations.”
Equentis has expanded its services in the last two years with Private Wealth and Informed InvestoRR. Developed by Network Advertising, the brand’s new visual identity and tagline are implemented across all communication platforms.
